• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Global Marketing

Global Marketing Courses

Global marketing courses can help you learn market segmentation, brand positioning, digital marketing strategies, and consumer behavior analysis. You can build skills in cross-cultural communication, campaign management, and leveraging social media for global outreach. Many courses introduce tools like Google Analytics for tracking campaign performance, HubSpot for managing customer relationships, and social media platforms for executing marketing strategies.

Popular Global Marketing Courses and Certifications


  • V

    Vanderbilt University

    Model Context Protocol for Leaders: Generative AI Agents

    Skills you'll gain: Model Context Protocol, Generative AI Agents, Agentic Workflows, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation

    4.3 stars, 28 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (28) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • T

    The Hong Kong University of Science and Technology

    Developing Android Apps with App Inventor

    Skills you'll gain: Android Development, UI Components, User Interface (UI) Design, Android (Operating System), Mobile Development, Interactive Design, Application Development, Video Game Development, No-Code Development, Mobile Development Tools, Data Storage, Game Design, Program Development, Global Positioning Systems, Programming Principles, Computer Programming, File I/O, Computational Logic, Development Testing

    4.4 stars, 499 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (499) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    Salesforce

    Lead Management in Salesforce

    Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Sales Enablement, Sales Management, Campaign Management, Sales Process, Sales Prospecting, Sales Operations, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Promotions and Campaigns, Data Entry, Data Import/Export

    4.7 stars, 391 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (391) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Geneva

    Disease Screening in Public Health

    Skills you'll gain: Patient Evaluation, Gerontology, Health Policy, Program Evaluation, Geriatrics, Public Health and Disease Prevention, Preventative Care, Prenatal Care, Epidemiology, Health Equity, Maternal Health, Health Disparities, Diagnostic Tests, Public Health, Health Education, Child Health, General Medical Tests and Procedures, Laboratory Testing, Primary Care, Healthcare Ethics

    4.6 stars, 407 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (407) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Create website videos with Canva

    Skills you'll gain: Product Demonstration, Web Content, Video Production, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Shared Media, Video Editing, Web Design, Storytelling, Content Marketing

    4.5 stars, 80 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (80) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • P

    Pontificia Universidad Católica del Perú

    Estrategia de Identidad de una Marca

    Skills you'll gain: Brand Strategy, Branding, Business Research, Content Development and Management, Content Strategy, Design Research, Market Research, Creative Design, Creativity, Target Audience, Value Propositions

    4.9 stars, 305 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (305) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IESE Business School

    La gestión de personas y equipos

    Skills you'll gain: People Management, Team Performance Management, Leadership Development, Team Management, Organizational Leadership, Team Motivation, Team Building, Performance Measurement, Culture Transformation, Leadership and Management, Industrial and Organizational Psychology, People Development, Leadership, Employee Engagement, Culture, Conflict Management, Persona (User Experience)

    4.8 stars, 1.5K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (1.5K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Facebook Business Page

    Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Social Media Strategy, Web Presence, Administration, Editing, Customer Communications Management, Marketing Automation, Marketing, Automation

    4.4 stars, 111 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (111) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • U

    University of London

    Quantitative Foundations for International Business

    Skills you'll gain: Business Mathematics, Linear Algebra, Mathematical Modeling, Applied Mathematics, General Mathematics, Calculus, Financial Modeling, Algebra, Advanced Mathematics, Business Economics, Market Dynamics, Derivatives

    4.1 stars, 426 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.1 (426) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • H

    HubSpot Academy

    Sales Training: Inbound Business Strategy

    Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Development, Service Level Agreement, Sales Strategy, Sales Process, Sales Pipelines, Sales, Customer Acquisition Management, Closing (Sales), Accountability Frameworks, Business Marketing, Service Management, Content Marketing, Customer Insights, Business Strategy, Customer Engagement, Customer experience strategy (CX)

    4.8 stars, 123 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (123) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market

    4.7 stars, 117 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (117) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Medical Devices, Health Care Procedure and Regulation, Health Care, Medical Equipment and Technology, Pharmaceutical Sales, Medical Management, Health Technology, Biomedical Technology, Market Dynamics, Managed Care, Medicare, Health Administration, Medicaid, Health Policy, Innovation, Cultural Diversity, Insurance

    4.5 stars, 618 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (618) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…120121122…391

In summary, here are 10 of our most popular global marketing courses

  • Model Context Protocol for Leaders: Generative AI Agents: Vanderbilt University
  • Developing Android Apps with App Inventor: The Hong Kong University of Science and Technology
  • Lead Management in Salesforce: Salesforce
  • Disease Screening in Public Health: University of Geneva
  • Create website videos with Canva: Coursera
  • Estrategia de Identidad de una Marca: Pontificia Universidad Católica del Perú
  • La gestión de personas y equipos: IESE Business School
  • Create a Facebook Business Page: Coursera
  • Quantitative Foundations for International Business: University of London
  • Sales Training: Inbound Business Strategy: HubSpot Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok