Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Canva (Software), Logo Design, Content Scheduling, Branding, Brand Strategy, Graphic Design, Graphic and Visual Design Software, Target Audience, Social Media Content, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Strategies, Data Analysis, Marketing Effectiveness, Data Strategy, Performance Measurement, Operations, Strategic Decision-Making, Business Strategy, Analysis, People Analytics, Business Metrics, Online Advertising, Digital Advertising, Presentations, Problem Management, Advertising
Intermediate · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Strategic Marketing, Product Planning, Marketing Planning, Market Research, Target Market, Product Marketing, Marketing Strategies, Go To Market Strategy, Marketing Strategy and Techniques, Market Opportunities, Marketing Budgets, Business Analytics, Market Analysis, Business Strategy, Business Planning, Consumer Behaviour, Entrepreneurship, Budgeting
Mixed · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Retrieval-Augmented Generation, Large Language Modeling, AI Security, Agentic Workflows, Embeddings, Generative AI Agents, Vector Databases, Generative AI, Application Deployment, Context Management, Artificial Intelligence, AI Personalization, Knowledge Transfer, Prototyping, Test Tools, JSON, Systems Architecture, Continuous Monitoring
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Visual Storytelling, Diagram Design, Brainstorming, Data Sharing, Presentations, Creative Design, Visual Design, Color Theory, Knowledge Transfer, Drive Engagement, Design Elements And Principles, Graphic Design, Marketing, Communication
Intermediate · Guided Project · Less Than 2 Hours

Peking University
Skills you'll gain: Interviewing Skills, Business Communication, Product Support, Marketing, Customer Complaint Resolution, Customer Service, Product Marketing, Product Knowledge, Product Demonstration, New Hire Orientations, Vocabulary, Greeting Customers, Oral Expression, Recruitment, Product Promotion, Language Learning, Consumer Behaviour, Employee Onboarding, Verbal Communication Skills, Language Competency
Intermediate · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media Marketing, Social Media, Employee Engagement, Drive Engagement, Telecommuting, Public Relations, Social Media Content, Business Communication, Communication Strategies, Communication, Media and Communications
Beginner · Course · 1 - 4 Weeks

Copenhagen Business School
Skills you'll gain: Plan Execution, Goal Setting, Organizational Strategy, Organizational Structure, Smart Goals, Strategic Planning, Risk Mitigation, Business Strategy, Culture Transformation, Risk Analysis, Internal Communications, Change Management, Organizational Change, Strategic Communication, Communication Strategies, Risk Management, Key Performance Indicators (KPIs), Performance Management, Professional Networking, Performance Metric
Mixed · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Generative AI Agents, Retrieval-Augmented Generation, Prompt Engineering, Generative AI, Google Gemini, Prompt Patterns, AI Enablement, AI Product Strategy, Agentic Workflows, Prompt Engineering Tools, Agentic systems, Strategic Planning, LLM Application, Google Cloud Platform, AI Workflows, Customer experience improvement, Organizational Strategy, Tool Calling, Innovation, Organizational Change
Beginner · Course · 1 - 3 Months

SkillUp
Skills you'll gain: Scrum (Software Development), Sprint Retrospectives, Sprint Planning, Agile Project Management, Team Building, Agile Methodology, Team Management, Meeting Facilitation, Agile Product Development, Organizational Change, Team Leadership, Employee Coaching, Discussion Facilitation, Stakeholder Management, Change Management, Conflict Management, Leadership
Intermediate · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Business Modeling, Customer Analysis, Financial Modeling, Entrepreneurship, Business Planning, Corporate Strategy, Customer Insights, Value Propositions, New Business Development, Target Market, Persona Development, User Research, Strategic Partnership, Sustainable Business, Customer Relationship Management, Product Development, Innovation, Product Strategy, Market Analysis, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Business Strategies, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Market Research, Entrepreneurship, Strategic Thinking, Service Design, Constructive Feedback, Goal Setting, Needs Assessment
Beginner · Course · 1 - 3 Months