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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Advanced Marketing Analytics, Funnels, and Dashboarding

    Skills you'll gain: Marketing Analytics, Conversion Funnel Analysis, Dashboard Creation, Dashboard, Data-Driven Marketing, Marketing Effectiveness, Google Analytics, Pivot Tables And Charts, Spreadsheet Software, Web Analytics, Performance Analysis, Trend Analysis, Interactive Data Visualization, Marketing Planning, Business Marketing, Analysis, Analytical Skills, Data Modeling, Data Science, Data Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Content Development and Management, Brand Marketing, Brand Strategy, Writing, Marketing Analytics, Marketing Channel, B2B Sales, Auditing

    ★ 4.5 (5.4K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    Digital Marketing with AI

    Skills you'll gain: AI Personalization, Data Ethics, Prompt Engineering Tools, Generative AI, Responsible AI, AI powered creativity, Email Marketing, Google Gemini, Digital Marketing, Digital Marketing Tools, Email Automation, Marketing Automation, Digital Marketing Campaigns, Content Strategy, Content Creation, Personalized Service, ChatGPT, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Microsoft Copilot

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • G

    Goldman Sachs

    Digital Marketing Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Social Media Campaigns, Digital Marketing Tools, Social Media, Social Media Marketing, Paid media, Digital Media Strategy, Digital Marketing Campaigns, Online Advertising, Campaign Management, Social Media Strategy, Search Engine Marketing, Digital Marketing, Pay Per Click Advertising, Campaign Planning, Marketing Strategy and Techniques, Owned Media, Earned Media, Marketing Design, Analytics

    ★ 4.7 (1K) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Customer Analysis, Conversion Funnel Analysis, Content Optimization, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Strategies, Customer Engagement

    ★ 4.8 (7.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Media Buying, Data Ethics

    ★ 4.6 (836) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • G

    Google

    Assess for Success: Marketing Analytics and Measurement

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Content Performance Analysis, Marketing Analytics, Media Strategy, Key Performance Indicators (KPIs), Google Analytics, Campaign Management, Pivot Tables And Charts, Media Buying, Marketing Effectiveness, Marketing Planning, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Digital Marketing, Data Presentation, Paid media

    ★ 4.6 (2.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    2026 Beginner Affiliate Marketing: Start Earning On Day 1

    Skills you'll gain: Search Engine Optimization, Performance marketing, Content Optimization, Social Media Marketing, Pay Per Click Advertising, Web Analytics and SEO, Social Media, Content Marketing, Marketing, Online Advertising, Product Promotion, Blogs, Lead Generation, Marketing Strategies, Market Opportunities, Promotional Strategies, Product Knowledge, Target Audience

    Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Small Business Marketing Using YouTube

    Skills you'll gain: Marketing Analytics, Digital Marketing Tools, Content Performance Analysis, Social Media Marketing, Social Media Content, Business Marketing, Social Media Management, Customer Engagement, Strategic Partnership, Gmail, Drive Engagement, Target Audience, Content Creation

    ★ 4.7 (1.4K) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • M

    Meta

    Meta Social Media Marketing Capstone

    Skills you'll gain: Social Media Marketing, Presentations, Social Media Campaigns, Campaign Management, Digital Marketing Campaigns, Oral Expression, Digital Marketing, Communication

    ★ 4.7 (742) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Goldman Sachs

    Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Digital Marketing Tools, Target Market, Sales Strategy, Marketing Planning, Marketing, Marketing Effectiveness, Target Audience, Business Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Sales Development, Brand Strategy, Brand Marketing, Digital Marketing, Branding, Market Research

    ★ 4.6 (1.4K) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • C

    Coursera

    Building a Business Presence With Facebook Marketing

    Skills you'll gain: Facebook, Meta Ads Manager, Driving engagement, Social Media Content, Online Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience, Web Presence

    ★ 4.6 (1.3K) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
1…161718…477

In summary, here are 10 of our most popular product marketing courses

  • Advanced Marketing Analytics, Funnels, and Dashboarding: Coursera
  • The Strategy of Content Marketing: University of California, Davis
  • Digital Marketing with AI: SkillsBooster Academy
  • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
  • Attract and Engage Customers with Digital Marketing: Google
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Assess for Success: Marketing Analytics and Measurement: Google
  • 2026 Beginner Affiliate Marketing: Start Earning On Day 1: Alex Genadinik
  • Small Business Marketing Using YouTube: Coursera
  • Meta Social Media Marketing Capstone: Meta

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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