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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Machine Learning for Supply Chains

    Skills you'll gain: Image Analysis, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Wrangling, Model Evaluation, Data Preprocessing, Operations Research, Model Training, NumPy, Demand Planning, Feature Engineering, Supervised Learning, Supply Chain, Applied Machine Learning, Inventory Management, Trend Analysis, Data Visualization, Machine Learning, Data Science, Data Analysis

    3.4
    Rating, 3.4 out of 5 stars
    ·
    87 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Customer Value, Acquisition, and Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer Relationship Building, Customer Data Management, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Data-Driven Marketing, Customer Analysis, Marketing Strategies, Return On Investment, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    A Masterclass in Animation

    Skills you'll gain: Unreal Engine, Adobe After Effects, Motion Graphics, Animations, Animation and Game Design, Multimedia, 3D Modeling, 3D Assets, Logo Design, Cinematography, Video Editing, Post-Production, Computer Graphics, Computer Graphic Techniques, Visualization (Computer Graphics), Photo/Video Production and Technology, Visual Storytelling, Graphical Tools, Creative Design, Typography

    4.2
    Rating, 4.2 out of 5 stars
    ·
    43 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Intel

    Intel® AI Fundamentals

    Skills you'll gain: AI Enablement, AI Product Strategy, Business Technologies, Complex Problem Solving, Competitive Intelligence, Artificial Intelligence, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML), Case Studies, AI literacy, AI Integrations, Technology Strategies, Emerging Technologies, Automation, Responsible AI, B2B Sales, Computer Hardware

    4.4
    Rating, 4.4 out of 5 stars
    ·
    825 reviews

    Beginner · Specialization · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Microsoft

    Microsoft Power Platform Fundamentals

    Skills you'll gain: Microsoft Power Platform, Power BI, Power Platform Architecture & Technical Design, Microsoft Power Automate/Flow, Microsoft 365, Workflow Management, Dashboard, Business Intelligence, Data Analysis, No-Code Development, Process Design, Business Workflow Analysis, Dashboard Creation, Application Development, Data Visualization, Application Design, Data Modeling, Business Process, Data Store, Generative AI Agents

    4.3
    Rating, 4.3 out of 5 stars
    ·
    162 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create and Sell Digital Teaching Printables with Canva

    Skills you'll gain: Canva (Software), Teaching, Design, Marketing Collateral, Digital Design, Graphic Design, Business Marketing, Marketing Materials, Creative Design, Editing, Graphic and Visual Design Software, Marketing Design, User Accounts, Digital Assets, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Public Relations, Digital Media Strategy, Digital Marketing, Communication, Marketing Communications, Marketing and Public Relations, Non-Verbal Communication, Journalism, Concision, Interviewing Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U
    P

    Multiple educators

    Business Innovation and Digital Disruption

    Skills you'll gain: Storytelling, Data Storytelling, Solution Design, Conversion Funnel Analysis, Design Thinking, Business Strategies, Business Strategy, Sustainable Business, Brand Strategy, Process Design, Business Solutions, Technology Strategies, Brand Marketing, Business Planning, Digital Transformation, Business Architecture, Market Opportunities, Design Strategies, Design and Product, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    65 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Project Management and Leadership

    Skills you'll gain: Project Closure, Project Portfolio Management, Negotiation, Agile Methodology, Product Roadmaps, Project Management, Agile Project Management, Leadership Studies, Leadership and Management, Project Performance, Product Lifecycle Management, Project Risk Management, Innovation, Auditing, Product Management, New Product Development, Team Leadership, Product Development, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Journalism, the future, and you!

    Skills you'll gain: Journalism, Media and Communications, International Relations, Ethical Standards And Conduct, Decision Making, Media Relations, Storytelling, Safety and Security, Content Creation, Digital Publishing, Accountability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    382 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    E-Business: Negocios Online

    Skills you'll gain: Online Advertising, E-Commerce, Marketing Strategy and Techniques, Digital Marketing, Digital Advertising, Business Strategy, Social Media Strategy, Google Ads, Advertising, Technology Strategies, Digital Transformation, Email Marketing, Social Media, Advertising Campaigns, Social Media Campaigns, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    259 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    E-commerce Academy

    Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Web Presence, Sales, Social Media, Business Development, Retail Management, Social Media Marketing, Logistics Management, Payment Systems, Web Design and Development, Logistics, User Experience, Inventory Management, Market Trend

    4.8
    Rating, 4.8 out of 5 stars
    ·
    187 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Machine Learning for Supply Chains: LearnQuest
  • Customer Value, Acquisition, and Retention: University of Maryland, College Park
  • A Masterclass in Animation: Skillshare
  • Intel® AI Fundamentals: Intel
  • Microsoft Power Platform Fundamentals: Microsoft
  • Create and Sell Digital Teaching Printables with Canva: Coursera
  • The Role of the Media: IESE Business School
  • Business Innovation and Digital Disruption: Universidad de Palermo
  • Advanced Project Management and Leadership: Johns Hopkins University
  • Journalism, the future, and you!: Michigan State University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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