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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Diseñando una estrategia de negocios en América Latina

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Planning, Economic Development, Social Sciences, New Business Development, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Business, Innovation, International Relations, Market Analysis, Investments, Finance, Governance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Professional Automated Landing Page using Mailchimp

    Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Digital Marketing Campaigns

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Generation AI Assistant: Claude by Anthropic

    Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, AI powered creativity, Prompt Engineering Tools, Copywriting, Driving engagement, AI Product Strategy, Drive Engagement, Marketing Design, Advertising Campaigns, Promotional Strategies, Promotional Materials, Promotions and Campaigns, Product Planning, Campaign Planning, Writing, Campaign Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Gestión de la comunicación interna en las organizaciones

    Skills you'll gain: Internal Communications, Communication Planning, Crisis Management, Corporate Communications, Strategic Communication, Cultural Sensitivity, Cultural Diversity, Communication Strategies, Diversity Awareness, Telecommuting, Branding, Ethical Standards And Conduct, Business Ethics, Brand Management, Talent Recruitment, Employee Engagement, Virtual Teams, Active Listening

    4.9
    Rating, 4.9 out of 5 stars
    ·
    836 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EDHEC Business School

    Introduction to EdTech

    Skills you'll gain: Digital pedagogy, Education Software and Technology, AI Personalization, Responsible AI, Emerging Technologies, New Business Development, Innovation, Digital Transformation, New Product Development, Business Modeling, Artificial Intelligence, Augmented and Virtual Reality (AR/VR), Investments

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Careers in Sustainability

    Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Professional Development, Marketing and Public Relations, Analysis, Data Presentation, Trend Analysis, Business Writing, Writing, Professionalism, Sustainable Business, Corporate Sustainability, Environmental Issue, Public Relations, Product Lifecycle Management, Presentations, Communication, Constructive Feedback

    4.5
    Rating, 4.5 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    La gestión de personas y equipos

    Skills you'll gain: People Management, Team Performance Management, Leadership Development, Team Management, Organizational Leadership, Team Motivation, Team Building, Performance Measurement, Culture Transformation, Leadership and Management, Industrial and Organizational Psychology, People Development, Leadership, Employee Engagement, Culture, Conflict Management, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    First Principles of Computer Vision

    Skills you'll gain: Computer Vision, Image Quality, Image Analysis, Computer Graphics, 3D Modeling, Photography, Virtual Reality, Visualization (Computer Graphics), Medical Imaging, Artificial Neural Networks, Unsupervised Learning, Graph Theory, Dimensionality Reduction, Mathematical Modeling, Estimation, Machine Learning Algorithms, Color Theory, Algorithms, Automation Engineering, Electronic Components

    4.7
    Rating, 4.7 out of 5 stars
    ·
    243 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Introduction to Digital Transformation Part 1

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Competitive Analysis, Technology Strategies, Data Strategy, Business Technologies, Emerging Technologies, Business Solutions, Innovation, Business Strategy, Business Economics, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    468 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Gestão de produtos digitais: Princípios básicos modernos

    Skills you'll gain: Product Management, New Product Development, Stakeholder Engagement, Stakeholder Communications, Product Development, Product Improvement, Innovation, Sustainable Business, Stakeholder Management, Ideation, Analysis, Customer Insights, Customer Analysis, Product Testing, Customer Engagement, Communication, Business Modeling, Leadership and Management, Data-Driven Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    173 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Experimental Design Basics

    Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Statistical Analysis, Science and Research, Statistical Methods, Scientific Methods, Data Analysis Software, Statistical Hypothesis Testing, Sampling (Statistics), Statistical Software, Mathematical Software, Design Strategies, Probability & Statistics, Descriptive Statistics, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    317 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Diseñando una estrategia de negocios en América Latina: Tecnológico de Monterrey
  • Create a Professional Automated Landing Page using Mailchimp: Coursera
  • Next-Generation AI Assistant: Claude by Anthropic: Coursera
  • Gestión de la comunicación interna en las organizaciones: Universitat Autònoma de Barcelona
  • Introduction to EdTech: EDHEC Business School
  • Careers in Sustainability: Arizona State University
  • La gestión de personas y equipos: IESE Business School
  • First Principles of Computer Vision: Columbia University
  • Introduction to Digital Transformation Part 1: University of Virginia Darden School Foundation
  • Gestão de produtos digitais: Princípios básicos modernos: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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