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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Crea equipos y trabaja en grupos con Canva

    Skills you'll gain: Team Building, Collaborative Software, Canva (Software), Team Management, Design, User Accounts, Design Software, Content Creation, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    228 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create User Stories in Miro

    Skills you'll gain: User Story, Backlogs, Product Roadmaps, Sprint Planning, Agile Product Development, Product Planning, Agile Methodology, Prioritization, Product Development, Product Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Business Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Operations, Supply Chain, Business Operations, Operational Efficiency, Sales, Balance Sheet, Sales Process, Business Management, Logistics Management, Marketing, Advertising, Marketing Strategies, Process Design, Business Economics, Lean Methodologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    UX Research and Information Architecture 

    Skills you'll gain: Information Architecture, UI/UX Research, Persona (User Experience), Design Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Surveys, Usability, Usability Testing, Persona Development, Prioritization, Tree Maps

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Customer-Centric IT Strategy

    Skills you'll gain: IT Management, Technology Strategies, Information Technology Architecture, Information Technology, Business Strategy, Cyber Risk, Cyber Security Strategy, Design Thinking, Process Design, AI Enablement, Large Language Modeling, Threat Management, LLM Application, Cybersecurity, Business Modeling, Agile Methodology, Project Portfolio Management, Technical Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    676 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    مهارات البيع الاحترافية | Professional Selling Skills

    Skills you'll gain: Overcoming Objections, Selling Techniques, Negotiation, Closing (Sales), General Sales Practices, Sales, Sales Process, Product Knowledge, Communication, Persuasive Communication, Rapport Building, Customer Analysis, Greeting Customers, Customer Service, Product Promotion, Customer Retention, Active Listening, Needs Assessment, Customer Relationship Building, Non-Verbal Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UNSW Sydney (The University of New South Wales)

    How to Validate your Startup Idea

    Skills you'll gain: Financial Modeling, Growth Strategies, Entrepreneurship, Value Propositions, Customer Acquisition Management, Financial Forecasting, Lean Methodologies, Business Modeling, Business Planning, Entrepreneurial Finance, Presentations, New Product Development, Product Development, Customer Insights, Verbal Communication Skills, Income Statement, Strategic Partnership, Persona Development, Investments

    4.1
    Rating, 4.1 out of 5 stars
    ·
    150 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Career Options: Exploring a New Career

    Skills you'll gain: Planning, Professional Networking, Market Opportunities, Lifelong Learning, Goal Setting, Professional Development, Personal Development, Market Research, Cognitive flexibility, Adaptability, Personal Attributes, Self-Awareness, Market Trend, Market Analysis, Creative Thinking, Decision Making, Gap Analysis, Trend Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Modeling and Debugging Embedded Systems

    Skills you'll gain: Embedded Software, Embedded Systems, Debugging, Model Based Systems Engineering, Failure Analysis, Simulation and Simulation Software, Technical Communication, System Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    244 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    China Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Corporate Strategy, Market Intelligence, Go To Market Strategy, Intercultural Competence, Market Opportunities, Global Marketing, E-Commerce, Cultural Sensitivity, Decision Making, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    169 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Mobile App Notifications, Databases, & Publishing

    Skills you'll gain: User Interface (UI) Design, Mobile Development, User Interface and User Experience (UI/UX) Design, React Native, Apple iOS, UI Components, Android Development, iOS Development, Mobile Development Tools, Databases, Cloud Applications, Database Management, Database Management Systems, Flutter (Software), Application Design, Application Deployment, Back-End Web Development, Application Performance Management, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Organize an event with Canva

    Skills you'll gain: Events and Conferences, Event Planning, Canva (Software), Event Management, Digital Content, Event Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media Campaigns, Social Media, Product Design, Digital Marketing, Marketing Communications, Design Elements And Principles

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Crea equipos y trabaja en grupos con Canva: Coursera
  • Create User Stories in Miro: Coursera
  • Fundamentals of Business Management : Board Infinity
  • UX Research and Information Architecture : IBM
  • Customer-Centric IT Strategy: University of Virginia
  • مهارات البيع الاحترافية | Professional Selling Skills: Alfaisal University | KLD
  • How to Validate your Startup Idea: UNSW Sydney (The University of New South Wales)
  • Career Options: Exploring a New Career: Kennesaw State University
  • Modeling and Debugging Embedded Systems: University of Colorado Boulder
  • China Strategy: The Chinese University of Hong Kong

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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