• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Business Marketing, Social Media Analytics, Marketing Effectiveness, Marketing, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing

    ★ 4.7 (824) · Mixed · Course · 1 - 4 Weeks

  • U

    University of Glasgow

    MBA Essentials

    Skills you'll gain: Leadership and Management, Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Organizational Change, Business Leadership, Sustainable Business, Marketing, Financial Data, Business Operations, Business Management, Strategic Marketing, Innovation, Corporate Sustainability, Accounting, Change Management, Project Management

    ★ 4.6 (253) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of London

    Introduction to Computer Programming

    Skills you'll gain: Debugging, Development Environment, Javascript, Visualization (Computer Graphics), Program Development, JavaScript Frameworks, Computer Graphics, Software Development Tools, Computer Graphic Techniques, Computer Programming, Graphic and Visual Design, Graphical Tools, Event-Driven Programming, Interactive Design, Programming Principles, Data Management, Maintainability

    ★ 4.1 (934) · Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Networking in Google Cloud: Fundamentals

    Skills you'll gain: Network Monitoring, Virtual Networking, General Networking, Google Cloud Platform, Network Troubleshooting, System Monitoring, Cloud Infrastructure, Network Performance Management, Virtual Machines, Service Level, Network Analysis

    ★ 4.8 (1.6K) · Intermediate · Course · 1 - 4 Weeks

  • Q

    Queen Mary University of London

    Market Research

    Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Surveys, Research Methodologies, Analytics, Proposal Writing, Data Analysis, Digital Brand Strategy, Statistical Hypothesis Testing, Survey Creation, Digital Analysis, Statistical Analysis, Correlation Analysis, Business Research, Report Writing, Science and Research

    ★ 4.7 (963) · Beginner · Specialization · 3 - 6 Months

  • R

    Rice University

    Writing Skills for Engineering Leaders

    Skills you'll gain: Proposal Writing, Business Writing, Concision, Technical Writing, Technical Communication, Electronic Media, Report Writing, Business Correspondence, Writing, Writing and Editing, Editing, Collaboration, Proofreading, Grammar, Professionalism, Planning

    ★ 4.7 (491) · Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Understanding economic policymaking

    Skills you'll gain: Financial Policy, Public Policies, Economics, Economics, Policy, and Social Studies, Economic Development, Policy Development, Tax, International Finance, Policy Analysis, Crisis Management, Fiscal Management, Financial Systems, Financial Market, Growth Strategies

    ★ 4.8 (1.1K) · Beginner · Course · 1 - 3 Months

  • D

    Dubai College of Tourism

    Introduction to Budgeting for Events

    Skills you'll gain: Budget Management, Budgeting, Events and Conferences, Cost Management, Return On Investment, Event Planning, Operating Budget, Cost Estimation, Cost Control, Cost Reduction, Event Management, Expense Management, Profit and Loss (P&L) Management, Revenue Management, Gross Profit, Financial Analysis

    ★ 4.4 (37) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    EMT Foundations

    Skills you'll gain: Blood Pressure, Medical Emergency, Patient Transport, Respiration

    ★ 4.8 (1.1K) · Beginner · Course · 1 - 3 Months

  • U

    University of Virginia

    Advanced Business Strategy

    Skills you'll gain: Business Strategy, Business Ethics, Corporate Strategy, Competitive Analysis, Strategic Thinking, Stakeholder Management, Innovation, Stakeholder Analysis, Growth Strategies, Strategic Decision-Making, Market Dynamics, Market Opportunities

    ★ 4.8 (1.2K) · Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Developing Front-End Apps with React

    Skills you'll gain: Front-End Web Development, React Redux, React.js, JavaScript Frameworks, Full-Stack Web Development, Web Applications, User Interface (UI), Web Development, UI Components, Code Reusability, Javascript, Event-Driven Programming, Application Programming Interface (API), Dataflow

    ★ 4.4 (774) · Intermediate · Course · 1 - 4 Weeks

  • N

    National Taiwan University

    Operations Research (1): Models and Applications

    Skills you'll gain: Operations Research, Mathematical Modeling, Applied Mathematics, Business Modeling, Industrial Engineering, Model Optimization, Operations Management, Business Analytics, Inventory Management System, Case Studies, Microsoft Excel, Scheduling, Linear Algebra, Portfolio Management, Facility Management

    ★ 4.8 (586) · Beginner · Course · 1 - 3 Months

1…236237238…834

In summary, here are 10 of our most popular brand management courses

  • The Business of Social: Northwestern University
  • MBA Essentials: University of Glasgow
  • Introduction to Computer Programming : University of London
  • Networking in Google Cloud: Fundamentals: Google Cloud
  • Market Research: Queen Mary University of London
  • Writing Skills for Engineering Leaders: Rice University
  • Understanding economic policymaking: IE Business School
  • Introduction to Budgeting for Events : Dubai College of Tourism
  • EMT Foundations: University of Colorado System
  • Advanced Business Strategy: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok