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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Financial Statements, Brand Management, Customer Analysis, Marketing, Financial Statement Analysis, Branding, Strategic Leadership, Brand Marketing, Leadership Development, Business Analytics, Income Statement, Business Analysis, Intercultural Competence, Financial Analysis, Accounting, Financial Management, Financial Acumen, Leadership, Finance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science

    Skills you'll gain: Data Storytelling, Dashboard Creation, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Data Wrangling, Plot (Graphics), Exploratory Data Analysis, Model Evaluation, Data Analysis, Data Import/Export, Python Programming, Data Science, NumPy, Data Compilation, Data Collection, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Ask Questions to Make Data-Driven Decisions

    Skills you'll gain: Spreadsheet Software, Stakeholder Communications, Dashboard, Stakeholder Management, Data-Driven Decision-Making, Data Analysis, Stakeholder Engagement, Analytical Skills, Business Analysis, Analysis, Expectation Management, Quantitative Research, Problem Solving, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Science

    Skills you'll gain: SQL, Data Cleansing, Jupyter, Data Literacy, Data Mining, Data Manipulation, Data Preprocessing, R (Software), Business Analysis, Model Deployment, Model Evaluation, Database Management, Relational Databases, Stored Procedure, R Programming, Data Science, Data Processing, Big Data, Computer Programming Tools, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    102K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Job Skills
    Job Skills
    I

    IBM

    IBM Data Engineering

    Skills you'll gain: NoSQL, Extract, Transform, Load, Database Administration, Apache Spark, Data Warehousing, Web Scraping, Data Pipelines, Apache Hadoop, Database Architecture and Administration, Database Design, Linux Commands, SQL, IBM Cognos Analytics, Data Store, Generative AI, Professional Networking, Data Import/Export, Python Programming, Data Analysis, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business: Essentials

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    51K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Machine Learning Methods, Data Mining, Generative AI Agents, Generative AI, Prompt Patterns, Generative Model Architectures, Prompt Engineering Tools, AI Product Strategy, Decision Intelligence, Data Processing, Big Data, Information Architecture, Strategic Decision-Making, Cloud Computing, Data Science, Data Architecture, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    100K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Search Engine Optimization, Keyword Research, Content Marketing, Content Performance Analysis, Content Strategy, Persona Development, Campaign Planning, Social Media Campaigns, Competitive Analysis, Content Development and Management, Stakeholder Management, Content Optimization, Content Creation, Web Analytics and SEO, Digital Marketing Campaigns, Social Media Strategy, Search Engine Marketing, Stakeholder Communications, Digital Media Strategy, Social Media Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI - Your Personal Code Reviewer

    Skills you'll gain: Prompt Engineering, Generative AI, Code Review, AI Workflows, AI literacy, Debugging, Responsible AI, Machine Learning Methods, Maintainability, Data Cleansing, Software Documentation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Key Technologies for Business

    Skills you'll gain: Cloud Infrastructure, Responsible AI, Cloud Platforms, Cloud Computing, Cloud Computing Architecture, Cloud Services, Cloud Development, Data Literacy, Cloud Deployment, Machine Learning Methods, Data Mining, Cloud Security, Generative AI Agents, Generative AI, Cloud Technologies, Prompt Patterns, Data Processing, Big Data, Data Science, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    107K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Human Resources, Supply Chain Management, E-Commerce, Customer experience strategy (CX), Supply Chain, Retail Store Operations, Brand Strategy, Talent Management, Brand Management, Branding, Customer experience improvement, Performance Management, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    425 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Bestseller
    Bestseller
    I

    IBM

    Data Science Fundamentals with Python and SQL

    Skills you'll gain: Dashboard Creation, Dashboard, Web Scraping, SQL, Descriptive Statistics, Data Visualization, Statistical Analysis, Jupyter, Data Presentation, Data Analysis, Probability Distribution, R (Software), Statistics, Data Science, Database Management, Relational Databases, R Programming, Data Import/Export, Python Programming, NumPy

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    75K reviews

    Beginner · Specialization · 3 - 6 Months

1…939495…540

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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