Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
University of Maryland, College Park
Skills you'll gain: Marketing Automation, Online Advertising, AI Enablement, Marketing Analytics, Natural Language Processing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, MarTech, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Data-Driven Decision-Making
Intermediate · Guided Project · Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Instagram, Keyword Research, LinkedIn, Web Analytics and SEO, Blogs, Lead Generation, Events and Conferences, Copywriting, Google Analytics, Sales Presentation, Professional Networking, No-Code Development, Vibe coding, Promotional Materials, Web Content, Social Media Marketing, Search Engine Optimization, Growth Strategies, Social Media, Sales Prospecting
Beginner · Specialization · 3 - 6 Months

O.P. Jindal Global University
Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Google Ads, Customer Insights, Google Analytics, Data Ethics, Data Mining
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Marketing Management, Global Marketing, Plan Execution, Brand Management, Campaign Management, Competitive Analysis, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Digital Marketing, Branding, Business
Beginner · Specialization · 3 - 6 Months

Digital Marketing Institute
Skills you'll gain: LinkedIn, Social Media Marketing, Social Media, Digital Advertising, Marketing, B2B Sales, Professional Networking, Advertising Campaigns, Social Media Strategy, Marketing Analytics, Video Production, Advertising, Selling Techniques, Branding, Content Creation, Target Audience
Beginner · Course · 1 - 4 Weeks

Digital Marketing Institute
Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Social Media Strategy, Digital Advertising, Business Analytics, Marketing Planning, Marketing Analytics, Strategic Thinking
Beginner · Specialization · 1 - 3 Months
Emory University
Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management
Intermediate · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Value Propositions, Strategic Marketing, Product Marketing, Market Analysis, Marketing Psychology, Market Data
Beginner · Specialization · 3 - 6 Months

IESE Business School
Skills you'll gain: Value Propositions, Brand Management, Marketing, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Marketing Planning, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour
Mixed · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer experience strategy (CX), Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics and SEO, Social Media
Beginner · Specialization · 1 - 3 Months