About this Course
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100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 13 hours to complete

Suggested: 4 hours of study, 10 hours of active project work...
Available languages

English

Subtitles: English, Vietnamese, Spanish...

Skills you will gain

Business PlanBusiness ModelBusiness ModelingValue Proposition
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 13 hours to complete

Suggested: 4 hours of study, 10 hours of active project work...
Available languages

English

Subtitles: English, Vietnamese, Spanish...

Syllabus - What you will learn from this course

Week
1
Hours to complete
3 hours to complete

The Business Model Canvas: A Tool for Entrepreneurs and Innovators

Are you interested in starting your own business? Are you an entrepreneur who wants to accelerate profitable growth by improving your business model? Are you an intrapreneur, inside of an organization, who has a new idea that could make your customers smile and your competitors cry? If yes, then the Business Model Canvas is the best place to start. It is a proven tool for creating, assessing or reinventing a business model....
Reading
3 videos (Total 16 min), 2 readings, 2 quizzes
Video3 videos
Animated Video, Business Idea to Business Model2m
Business Model Canvas Overview Presentation10m
Reading2 readings
Presentation Slides as a Handout10m
A Blank Business Model Canvas10m
Quiz1 practice exercise
The BMC Basics6m
Week
2
Hours to complete
1 hour to complete

The Customer Segments

Every business model should start with selecting the customer segments that will benefit the most from your new idea, product, service, or solution. It's very tempting to select numerous customer segments that might have an interest in your value propositions. However, especially if you're just starting out, it's often best to choose just one, the most important, customer segment!...
Reading
2 videos (Total 12 min), 1 reading, 1 quiz
Video2 videos
Customer Segments Presentation8m
Reading1 reading
Presentation Slides as a Handout10m
Quiz1 practice exercise
Customer Segment Basics6m
Week
3
Hours to complete
1 hour to complete

The Value Propositions

According to the authors of the Business Model Generation; "The value proposition is the reason why customers turn to one company over another. It solves the customer problem or satisfies a customer need...some value propositions may be innovative and represent a new or disruptive offer. Others may be similar offers, but with added features and attributes." ...
Reading
2 videos (Total 9 min), 2 readings, 1 quiz
Video2 videos
Value Propositions Presentation6m
Reading2 readings
Presentation Slides as a Handout10m
A Blank Value Proposition Canvas10m
Quiz1 practice exercise
Value Proposition Basics6m
Week
4
Hours to complete
1 hour to complete

Channels and Customer Relationships

Channels are a critical element of the business model. They are how a company communicates with and reaches its customer segments. Channels are typically direct or indirect and has five phases: awareness, evaluation, purchase, delivery, and after sales. Customer relationships can range from highly personal to automated. Either way, the objective is to develop authentic relationships that lead to trust and customer loyalty....
Reading
2 videos (Total 9 min), 1 reading, 2 quizzes
Video2 videos
Channels and Customer Relationships Presentation5m
Reading1 reading
Presentation Slides as a Handout10m
Quiz2 practice exercises
Channel & Customer Relationship Basics8m
Mid-Course Quiz14m

Instructors

Avatar

Dan Stotz

Director, Online Executive Education
Michael J. Coles College of Business, Kennesaw State University
Avatar

David Kirkland, M.S.

Lead Instructional Designer
New Learning Models

About University System of Georgia

The University System of Georgia is composed of 28 higher education institutions including 4 research universities, 2 regional universities, 12 state universities, 13 state colleges and the Skidaway Institute of Oceanography. The Georgia Public Library System, encompassing 61 library systems throughout Georgia, is also part of the University System....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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