Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs.
English for Business and Entrepreneurship
University of PennsylvaniaAbout this Course
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Learner Career Outcomes
54%
started a new career after completing these courses
56%
got a tangible career benefit from this course
16%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 30 hours to complete
English
Subtitles: English
Skills you will gain
Business PlanMarket ResearchEnglish LanguageEntrepreneurship
Learner Career Outcomes
54%
started a new career after completing these courses
56%
got a tangible career benefit from this course
16%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 30 hours to complete
English
Subtitles: English
Offered by
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Syllabus - What you will learn from this course
8 hours to complete
Unit 1: Becoming an Entrepreneur
In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.
8 hours to complete
24 videos (Total 83 min), 14 readings, 13 quizzes
24 videos
Course Introduction Part I - Course Overview (Video 2)4m
Course Introduction Part II - Using the Course Site (Video 3)4m
Unlockable Achievement9s
What is Entrepreneurship? (Video 4 Part 1)2m
What is Entrepreneurship? (Video 4 Part 2)5m
Language Focus - Reading Skills (Video 5 Part 1)2m
Language Focus - Reading Skills (Video 5 Part 2)5m
Unlockable Achievement9s
Why Entrepreneurship? (Video 6 Part 1)6m
Why Entrepreneurship? (Video 6 Part 2)2m
Ideas, Products, and Opportunities (Video 7)6m
Unlockable Achievement9s
Unlockable Achievement9s
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7m
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2m
Deciding on a Type of Startup (Video 9 Part 1)5m
Deciding on a Type of Startup, Guest Speaker (Video 9 Part 2)3m
Risk, Failure, and Important Steps (Video 10 Part 1)4m
Risk, Failure, and Important Steps (Video 10 Part 2)4m
Language Focus - Comparative Structures (Video 11 Part 1)4m
Language Focus - Comparative Structures (Video 11 Part 2)2m
Language Focus - Comparative Structures (Video 11 Part 3)2m
Online Learning Opportunities to Extend Your Skills38s
14 readings
Overview of the Unit5m
Video/Listening: Elon Musk's Journey to Mars2m
Game 1: Unit 1 Vocabulary Flashcards6m
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5m
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7m
Women taxi startups gaining speed globally10m
African women entrepreneurs think big and share dreams10m
“This recent grad brewed a startup by managing the details”5m
Young Entrepreneurs Win Million-Dollar Prize10m
“Many paths lead to successful business startups”5m
“Entrepreneurs find new ways to address housing shortages"10m
Video: “Ludwick Marishane: A bath without water”4m
“Broadway rallies to save a beloved diner"4m
Game: Unit 1 Vocabulary Flashcards5m
13 practice exercises
Unit 1 Assessment 1: Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10m
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"30m
Check Your Understanding: "African women entrepreneurs think big and share dreams"6m
Check Your Understanding: "This recent grad brewed a startup by managing the details"30m
Game 2: Identifying Different Types of Products30m
Game 3: Creating Product Descriptions30m
Game 4: Correlative Connectors & Sentence Connectors30m
Check Your Understanding: "Young Entrepreneurs Win Million-Dollar Prize"
Game: Connector Practice Activity30m
Check Your Understanding: "Many paths lead to successful business startups"30m
Check Your Understanding: Entrepreneurs find new ways to address housing shortages30m
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"30m
Check Your Understanding: "Broadway rallies to save a beloved diner"30m
8 hours to complete
Unit 2: Identifying an Opportunity
This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.
8 hours to complete
20 videos (Total 67 min), 11 readings, 10 quizzes
20 videos
Unlockable Achievement9s
Informal Research - Advantages and Disadvantages (Video 2)5m
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2m
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4m
Language Focus - Listening Strategies (Video 4 Part 1)4m
Language Focus - Listening Strategies (Video 4 Part 2)2m
Unlockable Achievement9s
Creating a Survey (Video 5 Part 1)6m
Creating a Survey (Video 5 Part 2)4m
Language Focus - Questions and Intonation (Video 6 Part 1)2m
Language Focus - Questions and Intonation (Video 6 Part 2)4m
Language Focus: Sample questions and intonation2m
Unlockable Achievement6s
Collecting Data (Video 7)5m
Evaluating Results (Video 8)6m
Unlockable Achievement9s
Completing Assessment 2 (Video 9 Part 1)6m
Completing Assessment 2 (Video 9 Part 2)1m
Unlockable Achievement9s
11 readings
Overview of the Unit1m
Game 1: Unit 2 Vocabulary Flashcards5m
BASIC: Washington state's new apple joining a changing industry5m
ADVANCED: Washington state's new apple joining a changing industry7m
BASIC: Bugs are the new food4m
ADVANCED: Bugs are the new food5m
Samples of Question Forms and Intonation (for Assessment 1)2m
Assessment 2 Model10m
“Taiwanese business seeks specialized markets”5m
“People who bring their own grocery bags are more likely to buy junk food”5m
Game: Unit 2 Vocabulary Flashcards6m
9 practice exercises
Check Your Comprehension: "Washington state's new apple joining a changing industry"30m
Game 2: More Practice with Comparative Language30m
Check Your Comprehension: "Bugs are the new food"30m
Game 3: Creating Survey Questions30m
Unit 2, Assessment 1: Questions and Intonation30m
Analyzing Sample Survey Data30m
Game: Question Matching Practice Activity30m
Check Your Understanding: "Taiwanese business seeks specialized markets"30m
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"30m
4 hours to complete
Unit 3: Creating a Business Plan (Part 1)
This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.
4 hours to complete
10 videos (Total 39 min), 8 readings, 6 quizzes
10 videos
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5m
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4m
Unlockable Achievement9s
Business description, including management and operations (Video 3)5m
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 1)3m
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 2)3m
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 3)3m
Marketing: Part II: Business Plan (Video 5 Part 1)5m
Marketing: Part II: Business Plan (Video 5 Part 2)3m
8 readings
Overview of Unit 31m
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5m
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7m
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5m
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7m
“50 business ideas you can start for under $100"7m
"Chilean government seeks to boost female-led start-ups"5m
Game: Unit 3 Vocabulary Flashcards7m
6 practice exercises
Game 1: Practice with degree complements and intensifiers30m
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"30m
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"30m
Game 2: Sorting the 4 Ps30m
Check your Understanding: "50 business ideas you can start for under $100"30m
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"30m
3 hours to complete
Unit 3: Creating a Business Plan (Part 2)
In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.
3 hours to complete
9 videos (Total 36 min), 3 readings, 5 quizzes
9 videos
Financials: Part II: Income statement (Vocabulary & concept focus) (Video 7)6m
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4m
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3m
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3m
Strategic Language Focus - Describing Financials (Video 9)5m
Creating a brief business plan (Video 10 Part 1)3m
Creating a brief business plan (Video 10 Part 2)3m
Unlockable Achievement9s
3 readings
Template and Model for Brief Business Plans (for Assessment 2)5m
It's a startup world!10m
Game: Unit 3 Vocabulary Flashcards7m
4 practice exercises
Game 3: Vocabulary: Word problems matching numbers with words30m
Game 4: Vocabulary: Word problems matching numbers with words30m
Game 5: Interpreting Results30m
Check Your Understanding: "It's a startup world!"
Reviews
TOP REVIEWS FROM ENGLISH FOR BUSINESS AND ENTREPRENEURSHIP
by NJun 18, 2020
This is a great course and best opportunity for anyone who wish to start business. A knowledge and skill imparted in this course will definitely help anyone to start a business and become successful
by NNMay 16, 2020
Coursers opened my eyes and my mind, i was fried to start my dream being as a Entrepreneur, but diving deeper in this course made me feel confidant about going ahead and get what i'm dreaming for.
by LKFeb 29, 2020
With this course, I can have more knowledge in doing business, starting from having ideas to having funds and operating the startup. Hope to learn more about business process through other course.
by AAMay 22, 2020
Concepts were explained in a easy method and helped me a lot. Also gave a lot of skills and methods of communication. Helped conducting market research and creating a business plan. Thank you !!!
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