This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content MarketingUniversity of California, Davis
About this Course
Skills you will gain
- 5 stars69.37%
- 4 stars20.73%
- 3 stars5.42%
- 2 stars1.83%
- 1 star2.63%
TOP REVIEWS FROM THE STRATEGY OF CONTENT MARKETING
I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.
Thank you, Coursera!
Very good course, but you should be a little bit more strict about the assignments in my opinion, because everyone can pass only by begging others to give a good grade in exchange for a good one.
Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course
A very good course and gave me lots of new insight about the matter.
I hope there'll be more presentation through the video as for podcast, I'm having difficulties to understand the material.
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