About this Course
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100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 17 hours to complete

Suggested: 5 weeks of study, 2-3 hours/week...

English

Subtitles: English

Skills you will gain

ManagementContent MarketingCopywritingWriting
Learners taking this Course are
  • Copywriters
  • Marketing Specialists
  • Marketers
  • Writers
  • Public Relations Specialists

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 17 hours to complete

Suggested: 5 weeks of study, 2-3 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
2 hours to complete

The Content Marketing Ecosystem

9 videos (Total 32 min), 3 readings, 1 quiz
9 videos
Module Introduction1m
What Should Content Do?6m
Overview of the Structure for Effective Content4m
Building Your Professional Brand4m
Tips for Building Your Professional Brand5m
I Have My Site, Now What?4m
Interview with Stefanie Flaxman - Editor-in-Chief1m
Interview with Stefanie Flaxman - Content Calendar38s
3 readings
A Note from UC Davis10m
The 5 P Approach to Copy that Crushes It35m
Content Marketing Research (The Crucial First Step)35m
1 practice exercise
The Content Marketing Ecosystem22m
Week
2
5 hours to complete

The Strategic Context (The 7A Framework)

10 videos (Total 69 min), 4 readings, 1 quiz
10 videos
Overview of the 7A Framework11m
The First 2 A's of the Framework: Agility & Authenticity1m
Stealing Headlines for Attention8m
Capturing Audience Attention10m
Actions Steps 1, 2, 38m
Call-to-Action & Risk Reversal11m
Expanding Your Network10m
Your "About" Page4m
The Last 2 A's of the Framework: Authority & Audience1m
4 readings
The Business Case for Agile Content Marketing30m
A Content Marketing Strategy That Works30m
Content Marketing (How to Build an Audience that Builds Your Business)35m
7A Framework35m
1 practice exercise
The Strategic Context (7A Framework)24m
Week
3
5 hours to complete

Mapping the Journey: Crafting a Content Marketing Strategy

5 videos (Total 14 min), 1 reading, 2 quizzes
5 videos
Mapping the Journey1m
Empathy Maps47s
Experience Maps1m
Two Keys to Creating Irresistible Content9m
1 reading
Internet Marketing for Smart People2h
1 practice exercise
Mapping the Journey: Crafting a Content Marketing Strategy22m
Week
4
6 hours to complete

The Strategic Types of Content

6 videos (Total 6 min), 5 readings, 2 quizzes
6 videos
Attraction Content36s
Affinity Content1m
Action Content58s
Making Action Content Actionable1m
Authority Content49s
5 readings
How to Create Content That Converts30m
How to Write Magnetic Headlines45m
Keyword Research (A Real World Guide)30m
How to Create Compelling Content40m
Email Marketing (How to Push Send and Grow Your Business)50m
1 practice exercise
The Strategic Types of Content20m
4.5
111 ReviewsChevron Right

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started a new career after completing these courses

43%

got a tangible career benefit from this course

Top reviews from The Strategy of Content Marketing

By NJNov 5th 2018

Amazing course! I learn various new words and phrases that impress me a lot.\n\nI have sent my wordpress link. Kindly review me how am going.\n\nhttp://nj2016.wordpress.com

By APApr 13th 2018

Way more than I expected! Excellent course and real pleasure to read and listen to! Highly recommend it to everyone regardless of industry you work in.

Instructor

Avatar

Sonia Simone

Chief Content Officer
Rainmaker Digital, LLC

About University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.