About this Course

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Learner Career Outcomes

44%

started a new career after completing these courses

44%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English

Skills you will gain

Social Media MarketingSocial MediaMarketing StrategyA/B Testing

Learner Career Outcomes

44%

started a new career after completing these courses

44%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(4,971 ratings)Info
Week
1

Week 1

2 hours to complete

Content Strategy

2 hours to complete
2 videos (Total 13 min), 8 readings, 1 quiz
2 videos
Paid / Owned / Earned Media6m
8 readings
Welcome to MOOC 4!10m
Meet Your Instructors10m
Grading and Logistics10m
The Frustration with Peer Review Assignments10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note on the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
1 practice exercise
Quiz 130m
Week
2

Week 2

1 hour to complete

Advertising

1 hour to complete
2 videos (Total 15 min), 1 reading, 1 quiz
2 videos
How to Develop Facebook-type Advertising Pt 27m
1 reading
Free Social Marketing Toolkit10m
1 practice exercise
Quiz 230m
Week
3

Week 3

4 hours to complete

Social Integrated Marketing Communications (IMC)

4 hours to complete
15 videos (Total 113 min), 4 readings, 2 quizzes
15 videos
What is Gamification?9m
Keep Them Coming Back7m
Applications for Social IMC Strategy4m
Social IMC Example: Ridgid Plumber Forum8m
Social IMC Example: Carling Black Label9m
Social IMC Example: North Face7m
Social IMC Example: American Express9m
Engaging Your High-Value Markets17m
Rolling Out Your Blog6m
A/B Split Testing in 4 Easy Steps - Step 1 Building your Testing Grid5m
Step 2 - Creating your Tracking URLs6m
Step 3 - Executing Your Plan5m
Step 4 - Analyzing your Results3m
Hootsuite offers a Free message scheduler to automate message distribution2m
4 readings
Assignment Overview10m
What is A/B Split Testing?10m
Download the A/B Testing Assignment Spreadsheet10m
Free E-books on A/B Testing10m
1 practice exercise
Quiz 330m
Week
4

Week 4

1 hour to complete

Measuring Your Social Programs

1 hour to complete
4 videos (Total 28 min), 2 readings, 1 quiz
4 videos
Measuring Social IMC Programs9m
Key Performance Indicators3m
Testing Your Strategies8m
2 readings
Download the Lecture Video Slides10m
What Comes Next?10m
1 practice exercise
Quiz 430m

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About the Social Media Marketing Specialization

Social Media Marketing

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