About this Course

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Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 9 hours to complete
English

What you will learn

  • How to use the SWOT, competitor, and environmental analysis tools

  • How to assess an industry's structure and how the competitive dynamics in an industry affect profitability

  • How to complete a capabilities analysis and how to use this analysis to guide decision making

  • How to analyze the advantages and disadvantages of four generic competitive positions

Skills you will gain

Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 9 hours to complete
English

Offered by

Placeholder

University of Virginia

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Introduction to Strategic Analysis

2 hours to complete
11 videos (Total 48 min), 5 readings, 1 quiz
Week
2

Week 2

2 hours to complete

Analyzing Industry Structure

2 hours to complete
10 videos (Total 66 min), 1 reading, 1 quiz
Week
3

Week 3

1 hour to complete

Analyzing Firm Capabilities

1 hour to complete
8 videos (Total 43 min), 1 reading, 1 quiz
Week
4

Week 4

4 hours to complete

Determining Competitive Position

4 hours to complete
7 videos (Total 40 min), 3 readings, 3 quizzes

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About the Business Strategy Specialization

Business Strategy

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