About this Course

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Shareable Certificate
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100% online
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Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 9 hours to complete
English

What you will learn

  • How to use the SWOT, competitor, and environmental analysis tools

  • How to assess an industry's structure and how the competitive dynamics in an industry affect profitability

  • How to complete a capabilities analysis and how to use this analysis to guide decision making

  • How to analyze the advantages and disadvantages of four generic competitive positions

Skills you will gain

  • Capabilities Analysis
  • Business Strategy
  • Competitive Position
  • Strategic Analysis
  • Industry Structure
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 9 hours to complete
English

Offered by

Placeholder

University of Virginia

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Introduction to Strategic Analysis

2 hours to complete
11 videos (Total 48 min), 5 readings, 1 quiz
Week
2

Week 2

2 hours to complete

Analyzing Industry Structure

2 hours to complete
10 videos (Total 66 min), 1 reading, 1 quiz
Week
3

Week 3

1 hour to complete

Analyzing Firm Capabilities

1 hour to complete
8 videos (Total 43 min), 1 reading, 1 quiz
Week
4

Week 4

4 hours to complete

Determining Competitive Position

4 hours to complete
7 videos (Total 40 min), 3 readings, 3 quizzes

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About the Business Strategy Specialization

Business Strategy

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