About this Professional Certificate

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Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and major social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager. Once you earn your Facebook Certification, you’ll get exclusive access to the new Facebook Certification Career Network. A job search platform that connects Facebook Certified professionals with 60+ top employers who have committed to sourcing talent through its certification programs. We’ll provide you with the link once you’ve completed all the courses and passed the exam. This specialization is also offered in Arabic, Portuguese, and Spanish.
Learner Career Outcomes
37%
Started a new career after completing this specialization.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 2 hours/week
English
Learner Career Outcomes
37%
Started a new career after completing this specialization.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 2 hours/week
English

What is a Professional Certificate?

Build the Skills to Get Job Ready

Whether you’re looking to start a new career, or change your current one, Professional Certificates on Coursera help you become job ready. Learn at your own pace, whenever and wherever it’s most convenient for you. Enroll today and explore a new career path with a 7 day free trial. You can pause your learning or end your subscription at any time.

Hands-On Projects

Apply your skills with hands-on projects and build a portfolio that showcases your job readiness to potential employers. You'll need to successfully finish the project(s) to earn your Certificate.

Earn a Career Credential

When you complete all of the courses in the program, you'll earn a Certificate to share with your professional network as well as unlock access to career support resources to help you kickstart your new career. Many Professional Certificates have hiring partners that recognize the Professional Certificate credential and others can help prepare you for a certification exam. You can find more information on individual Professional Certificate pages where it applies.

There are 6 Courses in this Professional Certificate

Course1

Course 1

Introduction to Social Media Marketing

4.9
stars
4,752 ratings
1,632 reviews
Course2

Course 2

Social Media Management

4.9
stars
1,671 ratings
540 reviews
Course3

Course 3

Fundamentals of Social Media Advertising

4.9
stars
750 ratings
220 reviews
Course4

Course 4

Advertising with Facebook

4.8
stars
823 ratings
254 reviews

Offered by

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Facebook

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Frequently Asked Questions

More questions? Visit the Learner Help Center.