This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.
Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.
Instructors: Matthew Bidwell
Top Instructor
191,310 already enrolled
Included with
(16,496 reviews)
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
Details to know
Add to your LinkedIn profile
See how employees at top companies are mastering in-demand skills
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
Specialization - 5 course series
Customer Analytics
What you'll learn
Skills you'll gain
Operations Analytics
What you'll learn
Skills you'll gain
People Analytics
What you'll learn
Skills you'll gain
Accounting Analytics
What you'll learn
Skills you'll gain
Business Analytics Capstone
What you'll learn
Skills you'll gain
Instructors
Offered by
Why people choose Coursera for their career
New to Data Analysis? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 5-6 months.
Each course in the Specialization is offered on a regular schedule, with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.
We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.