UAX - Google: Marketing Digital y Comercio Electrónico
Completed by Jimena Penichet Ortiz on November 11, 2025
Verified learner ·
Badge ID: x3KmTesPSzKypk3rDysykA
About this Badge
Al completar este Certificado, adquirirás las habilidades necesarias para un trabajo de nivel inicial y aprenderás a usar herramientas y plataformas como Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify y Twitter. Además, te formarás con especialistas de Google y crearás un portafolio con proyectos.
Learning objectives
- Develop and execute effective email marketing campaigns, including automation and list management.
- Utilize social media platforms to create engaging content and analyze performance metrics for marketing strategies.
- Apply SEO and SEM techniques to enhance website visibility and attract targeted customer traffic.
- Analyze marketing data using tools like Google Analytics to optimize campaigns and measure ROI.
Skills learned
- Web Analytics and SEO
- Content Performance Analysis
- Search Engine Marketing
- Email Marketing
- Pay Per Click Advertising
- Social Media Marketing
- Pivot Tables And Charts
- Return On Investment
- Search Engine Optimization
- Personally Identifiable Information
- Marketing Analytics
- Content Creation
- Brand Awareness
- HubSpot CRM
- Artificial Intelligence
- Brand Loyalty
- Customer Acquisition Management
- Promotional Strategies
- Google Ads
- Keyword Research
- Order Fulfillment
- Social Media Strategy
- Loyalty Programs
- Market Trend
- Customer Retention
- Customer Insights
- Performance Measurement
- Stakeholder Communications
- Web Design and Development
- Digital Advertising
- Customer Relationship Management
- Data Presentation
- Persona Development
- Google Analytics
- Content Strategy
- Web Analytics
- Spreadsheet Software
- Social Media Management
- Newsletters
- Branding
- Copywriting
- Campaign Management
- Media Planning
- Data Visualization
- Sales
- Data-Driven Decision-Making
- Skills section collapsed. Showing 8 of 46 skills.
Learning content completed
Some of the content and skills presented have been contributed by the content provider.