Start Your Marketing Analyst Career

As an entry-level marketing analyst, you’ll combine traditional marketing skills with data analytics to drive campaign success. Learn how to get started in this growing career path.

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Grow key marketing analytics skills

A marketing analyst uses data to discover new marketing insights for a company. They tend to focus on a company’s internal marketing efforts and seek ways to develop, improve, or assess marketing strategies.

At the entry-level, a marketing analyst may perform tasks that are similar to those associated with entry-level data analysts: collecting, cleaning, and modeling data, identifying patterns and trends, creating visualizations, and making data-driven recommendations.

Similar roles include data analysts, business analysts, and market research analysts.

Learn more about a entry-level marketing careers and marketing analytics:

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