Advance Your Social Media Marketer Career

Jobs in social media are projected to grow as social media usage for individuals and businesses continues to increase*. We have the resources you need to advance your career in social media marketing.

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Advance your social media marketing skills

A social media manager is typically responsible for setting content strategy and driving engagement on a company’s social platforms. To be successful in that role, social media managers often need to possess a knack for storytelling, a keen eye for design, and an ability to analyze what does well with an audience—and what doesn’t. 

Social media has become a key marketing area thanks to its ability to reach and capture customers while learning more about their needs, desires, and frustrations. And it’s ubiquitous across industries—corporations, brands, non-profits, government officials, celebrities, and more have accounts to communicate directly with followers, which means working as a social media manager can lead to a variety of fields. 

Learn more about Coursera and discover additional resources you can use to increase your expertise and skills as you advance through the social media job market:

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*US Bureau of Labor Statistics. "Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers," Accessed December 14, 2023.