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Sales Courses

Sales courses can help you learn negotiation techniques, customer relationship management, sales strategy development, and effective communication skills. You can build expertise in lead generation, closing deals, and understanding buyer psychology. Many courses introduce tools like CRM software and sales analytics platforms, that support tracking performance and managing customer interactions.


Popular Sales Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Sell: An Overview of Fundamental Selling Techniques

    Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Telephone Skills, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    248 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    H

    Hult International Business School

    Mastering Sales: From Fundamentals to Career Success

    Skills you'll gain: Active Listening, Rapport Building, Verbal Communication Skills, Sales Strategy, Sales Process, Selling Techniques, Sales Presentation, Communication, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Negotiation, Interviewing Skills, LinkedIn, Branding, Time Management

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Salesforce Sales Operations

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Closing (Sales), Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, Product Knowledge, B2B Sales, Campaign Management, Data Visualization

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Salesforce Sales Development Representative

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Lead Generation, Sales Development, Time Management, Business Writing, Salesforce, Writing, Productivity, Cold Calling, Sales Prospecting, Growth Mindedness, Verbal Communication Skills, Cultural Diversity, Sales Enablement, Empathy, Interviewing Skills, Professional Development, Sales

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    589 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Training for High Performing Teams

    Skills you'll gain: Closing (Sales), Booking (Sales), Overcoming Objections, Sales Management, Sales Training, Prospecting and Qualification, Inside Sales, Sales Enablement, Sales Process, Sales Prospecting, HubSpot CRM, Lead Generation, Sales, Sales Strategy, Consultative Selling, Consumer Behaviour, Management Training And Development, Target Market, Service Level Agreement, General Sales Practices

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    91 reviews

    Beginner · Specialization · 3 - 6 Months

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Sales Operations/Management

    Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    435 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    AI for Sales

    Skills you'll gain: Multimodal Prompts, Generative AI, Generative AI Agents, Sales Enablement, AI Product Strategy, Generative Model Architectures, Responsible AI, Risk Management, Sales Strategy, Sales Management, Business Risk Management, Sales, AI Personalization, Sales Process, Artificial Intelligence, Automation, Innovation, Digital Transformation, Application Development, Operational Efficiency

    4.4
    Rating, 4.4 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Training: Building Your Sales Career

    Skills you'll gain: Inside Sales, Sales Training, Consultative Selling, Sales, General Sales Practices, Sales Strategy, Sales Process, Customer Relationship Building, Prospecting and Qualification, Customer Analysis, Needs Assessment, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    669 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Digital Marketing & E-commerce

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    46K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Master Data Storytelling for B2B & B2C Sales

    Skills you'll gain: Data Storytelling, Sales Presentation, Sales Strategy, Customer Relationship Management (CRM) Software, Storytelling, Sales, Data Literacy, B2B Sales, Data Visualization Software, Customer Analysis, Customer Insights, Target Audience, Presentations, Exploratory Data Analysis, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Sales Professionals

    Skills you'll gain: Microsoft Copilot, Forecasting, Sales Strategy, Sales Presentation, Customer Analysis, Sales Pipelines, Sales Enablement, Data Cleansing, Sales Management, Time Series Analysis and Forecasting, Responsible AI, Sales, Customer Relationship Management (CRM) Software, Taking Meeting Minutes, Microsoft Teams, Email Automation, Customer Insights, Data Quality, Meeting Facilitation, Customer Data Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 1 - 3 Months

Searches related to sales

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1234…53

In summary, here are 10 of our most popular sales courses

  • How to Sell: An Overview of Fundamental Selling Techniques: Coursera
  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • Salesforce Sales Operations: Salesforce
  • Salesforce Sales Development Representative: Salesforce
  • Sales Training for High Performing Teams: HubSpot Academy
  • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
  • Sales Operations/Management: West Virginia University
  • AI for Sales: AI Business School
  • Sales Training: Building Your Sales Career: HubSpot Academy
  • Google Digital Marketing & E-commerce: Google

Frequently Asked Questions about Sales

Browse the sales courses below—popular starting points on Coursera.

  • How to Sell: An Overview of Fundamental Selling Techniques: Coursera Instructor Network
  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • B2B and Territory Sales Strategies and Techniques: Coursera Instructor Network
  • Sales Training: Building Your Sales Career: HubSpot Academy
  • Introduction to Tech Sales: Coursera Instructor Network‎

Start by thinking about what you want to improve—are you building basic selling skills, transitioning into B2B or tech sales, or leading a team?

  • For a strong foundation in selling techniques, try Sales Training: Techniques for a Human-Centric Sales Process from HubSpot Academy.
  • Interested in tech or software sales? Explore Sales Training for High Performing Teams, also from HubSpot.
  • Want to strengthen your business acumen? Consider Sales Operations/Management Specialization.‎

These beginner-friendly courses are great for learners with little to no formal sales experience:

  • Sales Training: Building Your Sales Career by HubSpot – Covers lead generation, prospecting, and relationship building.
  • Sales Training: Techniques for a Human-Centric Sales Process – Focuses on persuasion, pitch development, and customer trust.
  • Successful Negotiation: Essential Strategies and Skills – Great for sharpening sales conversations and closing techniques. ‎
  • A course focuses on a specific skill—like prospecting, negotiating, or using CRM tools; like Master Data Storytelling for B2B & B2C Sales.
  • A Specialization includes multiple courses building toward end-to-end mastery—such as Generative AI for Sales Professionals Specialization, which covers applying AI to forecasting, pipeline management, and sales strategies.
  • A Professional Certificate prepares you for career roles through applied training—like the Zoho Sales Representative Certificate or Salesforce Sales Operations Certificate.‎

Yes. You can start learning sales topics on Coursera for free in two ways:

  • Preview the first module of many sales courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in sales topics, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

You’ll learn how to build relationships with customers, understand buyer behavior, present solutions, handle objections, and close deals. Some courses also cover sales technologies like CRMs, pipeline management, and data-driven selling techniques.‎

No prior experience is required. Many Coursera sales courses are designed for beginners and walk you through core concepts step by step. You can also find more advanced courses if you're already working in sales and want to grow your skills.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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