What are the best marketing courses online?

Browse the marketing courses below—popular starting points on Coursera. Foundations of Digital Marketing and E-commerce: Google Google Digital Marketing & E-commerce: Google Introduction to Marketing: University of Pennsylvania The Strategy of Content Marketing: University of California, Davis Marketing Strategy: Illinois Tech Viral Marketing and How to Craft Contagious Content: University of Pennsylvania Attract and Engage Customers with Digital Marketing: Google Marketing Analytics Foundation: Meta

What skills can I learn in marketing courses on Coursera?

Marketing courses on Coursera are designed to equip you with a wide array of skills critical to navigating the dynamic marketing landscape: Core concepts in digital marketing , including SEO , social media , and content marketing Strategic tools and frameworks for marketing analysis and decision-making Techniques for crafting compelling branding strategies Insights into consumer behavior and market research methodologies Practical applications of marketing automation and customer relationship management (CRM) tools Skills to evaluate and utilize emerging marketing technologies Ethical and sustainable marketing practices

Do I need prior experience in marketing to start these courses?

Marketing courses on Coursera can accommodate learners at all levels, so no prior experience is necessary: Beginners can start with introductory courses that provide a solid foundation in basic marketing principles. Intermediate learners can focus on specific marketing channels or techniques. Advanced professionals might cover courses that explore complex marketing strategies, analytics, and leadership in marketing.

What marketing certifications and credentials are available?

Coursera collaborates with esteemed organizations and universities to offer a range of marketing certifications and credentials: Professional certificates in areas such as digital marketing and marketing analytics. Course-specific certificates that focus on specialized topics within marketing. Certifications in partnership with well-known academic and industry leaders.

What career opportunities are available with skills in marketing?

Skills acquired from Coursera’s marketing courses can lead to diverse and exciting career opportunities: Marketing Coordinator or Manager, driving the strategy and execution of marketing campaigns Content Strategist, developing engaging content aligned with business goals SEO Specialist, optimizing web content to increase traffic and engagement Digital Marketing Analyst, using data to refine marketing strategies Brand Manager, stewarding a brand to maintain and grow its presence in the market

Top Marketing Courses - Learn Marketing Online

Browse
Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing

Status: Free Trial
Google
Foundations of Digital Marketing and E-commerce
Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
4.8
Rating, 4.8 out of 5 stars
30K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Pennsylvania
Introduction to Marketing
Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour
4.8
Rating, 4.8 out of 5 stars
13K reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
Status: AI skills
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
46K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
University of London
Business and Marketing Strategies
Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Sustainable Business
4.5
Rating, 4.5 out of 5 stars
464 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Status: AI skills
Meta
Meta Social Media Marketing
Skills you'll gain: Paid media, Social Media Marketing, Social Media Management, Social Media, Target Audience, Social Media Campaigns, Smart Goals, Social Media Strategy, Marketing Effectiveness, Marketing Analytics, Instagram, Advertising Campaigns, Content Creation, Advertising, Online Advertising, Marketing, Digital Advertising, Key Performance Indicators (KPIs), Digital Marketing, Brand Management
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
22K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Meta
Marketing Analytics Foundation
Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising
4.8
Rating, 4.8 out of 5 stars
2.3K reviews
Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

Start my career

Change my career

Grow in my current role

Explore topics outside of work

Status: Free Trial
IE Business School
Marketing Strategy
Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy
4.5
Rating, 4.5 out of 5 stars
6.2K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Illinois Tech
Marketing Strategy
Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
116 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Google
Attract and Engage Customers with Digital Marketing
Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
4.8
Rating, 4.8 out of 5 stars
7.6K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Illinois Urbana-Champaign
Digital Marketing
Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization
4.7
Rating, 4.7 out of 5 stars
23K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Adobe
Digital Marketing
Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Marketing, Target Audience, Digital Advertising, Lead Generation, Content Marketing, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Brand Strategy, Customer Engagement, Content Creation
4.8
Rating, 4.8 out of 5 stars
172 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Digital Marketing Institute
Social Media Marketing in Practice
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Digital Advertising, Web Analytics
4.5
Rating, 4.5 out of 5 stars
600 reviews
Beginner · Specialization · 3 - 6 Months

Searches related to marketing

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In summary, here are 10 of our most popular marketing courses

Foundations of Digital Marketing and E-commerce: Google
Introduction to Marketing: University of Pennsylvania
Google Digital Marketing & E-commerce: Google
Business and Marketing Strategies: University of London
Meta Social Media Marketing: Meta
Marketing Analytics Foundation: Meta
Marketing Strategy: IE Business School
Marketing Strategy: Illinois Tech
Attract and Engage Customers with Digital Marketing: Google
Digital Marketing: University of Illinois Urbana-Champaign

Frequently Asked Questions about Marketing

Browse the marketing courses below—popular starting points on Coursera.

Marketing courses on Coursera are designed to equip you with a wide array of skills critical to navigating the dynamic marketing landscape:

Core concepts in digital marketing, including SEO, social media, and content marketing
Strategic tools and frameworks for marketing analysis and decision-making
Techniques for crafting compelling branding strategies
Insights into consumer behavior and market research methodologies
Practical applications of marketing automation and customer relationship management (CRM) tools
Skills to evaluate and utilize emerging marketing technologies
Ethical and sustainable marketing practices ‎

Marketing courses on Coursera can accommodate learners at all levels, so no prior experience is necessary:

Beginners can start with introductory courses that provide a solid foundation in basic marketing principles.
Intermediate learners can focus on specific marketing channels or techniques.
Advanced professionals might cover courses that explore complex marketing strategies, analytics, and leadership in marketing.‎

Skills acquired from Coursera’s marketing courses can lead to diverse and exciting career opportunities:

Marketing Coordinator or Manager, driving the strategy and execution of marketing campaigns
Content Strategist, developing engaging content aligned with business goals
SEO Specialist, optimizing web content to increase traffic and engagement
Digital Marketing Analyst, using data to refine marketing strategies
Brand Manager, stewarding a brand to maintain and grow its presence in the market‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.