Cours en Marketing
Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
Cours et certificats populaires en Marketing
University of Pennsylvania
Skills you'll gain: Customer Analysis, Branding, Marketing Strategies, Marketing, Go To Market Strategy, Marketing Effectiveness, Target Market, Marketing Communications, Customer Retention, Consumer Behaviour, Communication Planning
University of London
Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Operational Efficiency, Process Mapping, Consumer Behaviour, Marketing Strategies, Operational Analysis, Marketing Strategy and Techniques, Strategic Marketing, Business Ethics, Market Analysis, Marketing, Culture, Data-Driven Marketing, Business, Sustainable Business, Environmental Issue, Corporate Sustainability
IE Business School
Skills you'll gain: Surveys, Survey Creation, Market Analysis, Product Strategy, Market Research, Marketing Communications, Business Research, Strategic Marketing, Integrated Marketing Communications, Value Propositions, Customer Acquisition Management, Strategic Decision-Making, Consumer Behaviour, Product Lifecycle Management, Media Planning, Go To Market Strategy, Target Market, Data Analysis, Marketing, Decision Making
Digital Marketing Institute
Skills you'll gain: Content Scheduling, Meta Ads Manager, Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, Social Media Analytics, LinkedIn, Digital Marketing, Marketing, Digital Marketing Campaigns, Campaign Management, Social Media Campaigns, Target Audience, Online Advertising
IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Campaign Planning, Communication Planning, Marketing and Public Relations, Brand Strategy, Brand Loyalty, Marketing Management, Consumer Behaviour, Communication Strategies, Communication, Budget Management, Budgeting
What brings you to Coursera today?
University of Illinois Urbana-Champaign
Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Communications, Consumer Behaviour, Brand Strategy, Marketing Channel, Digital Marketing, Marketing Analytics, Brand Management, Market Analysis, Market Opportunities, Target Market, Promotional Strategies, Digital Transformation, Market Dynamics, Digital Media Strategy, Target Audience, Shared Media, Earned Media, Customer Engagement
Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Personally Identifiable Information, Email Automation, Digital Marketing, Marketing Automation, Campaign Planning, Information Privacy, Marketing Analytics, Customer Retention, Goal Setting
University of Virginia Darden School Foundation
Skills you'll gain: Customer Insights, Online Advertising, Digital Advertising, Marketing Planning, Branding, Marketing Strategies, Design Thinking, Keyword Research, Brand Marketing, LLM Application, Strategic Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Generative AI, Personalized Service, AI Personalization, Customer Communications Management, Customer Engagement, Machine Learning
S.P. Jain Institute of Management and Research
Skills you'll gain: Product Strategy, Branding, Marketing Management, Product Lining, Marketing Planning, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Marketing Strategies, Marketing Strategy and Techniques, Marketing Communications, Marketing, Target Audience, Integrated Marketing Communications, Marketing Channel, Communication Strategies
Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence
Alex Genadinik
Skills you'll gain: Overcoming Objections, Market Research, Marketing Psychology, Active Listening, Rapport Building, Closing (Sales), B2B Sales, Consumer Behaviour, Target Audience, Content Performance Analysis, Surveys, Marketing, Sales Strategy, Price Negotiation, Sales, Innovation, Marketing Strategies, Social Media Content, Sales Prospecting, Marketing Communications
Digital Marketing Institute
Skills you'll gain: Content Scheduling, Social Media Marketing, Content Marketing, Digital Marketing, Digital Marketing Campaigns, Social Media Content, Social Media, Content Creation, Digital Content, Social Media Strategy, Consumer Behaviour, Digital Transformation, Content Strategy, Customer Engagement
Best Marketing courses from IE Business School
Top-rated Marketing courses offered by IE Business School on Coursera.
- Marketing StrategyIE Business SchoolBeginner3 - 6 MonthsIE Business School
- Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and moreIE Business SchoolBeginner1 - 4 WeeksIE Business School
Best Marketing certificate programs
Earn a certificate in Marketing from top universities and companies.
- Business and Marketing StrategiesUniversity of LondonBeginner3 - 6 MonthsSpecialization
- Social Media Marketing in PracticeDigital Marketing InstituteBeginner3 - 6 MonthsSpecialization
- Marketing Strategy: Consumer Insight to PositioningUniversity of Illinois Urbana-ChampaignIntermediate1 - 3 MonthsSpecialization
Best Marketing courses for beginners
Top-rated beginner-friendly Marketing courses with no prerequisites.
- Think Outside the Inbox: Email MarketingGoogleBeginner1 - 3 MonthsNo prerequisites
- Generative AI in MarketingUniversity of Virginia Darden School FoundationBeginner1 - 3 MonthsNo prerequisites
- Marketing ManagementS.P. Jain Institute of Management and ResearchBeginner1 - 3 MonthsNo prerequisites
