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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Public Relations, Digital Media Strategy, Digital Marketing, Communication, Marketing Communications, Marketing and Public Relations, Non-Verbal Communication, Journalism, Concision, Interviewing Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Advanced Manufacturing Enterprise

    Skills you'll gain: Product Lifecycle Management, Performance Measurement, Manufacturing Operations, Supply Chain Management, Manufacturing and Production, Operations Management, Enterprise Resource Planning, Production Planning, Material Requirements Planning, Data Integration, Business Process Management, Data Collection, Digital Transformation, Data Security, Enterprise Application Management, Data Management, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    644 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    DFSS for the 6 σ Black Belt

    Skills you'll gain: Process Improvement, Six Sigma Methodology, Lean Six Sigma, Knowledge Transfer, Process Improvement and Optimization, Continuous Improvement Process, Lean Methodologies, Quality Management, Functional Specification, Product Development, Statistical Methods, Design and Product, Probability & Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Customer Analysis, Persona Development, Customer Relationship Management, Customer Insights, Target Audience, Target Market, Marketing Strategies, Marketing Planning, Consumer Behaviour, Social Media, Product Knowledge, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Public Relations, Branding

    4.6
    Rating, 4.6 out of 5 stars
    ·
    108 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Python for Real-World Data Analysis

    Skills you'll gain: Seaborn, Data Storytelling, Data Visualization, Data Presentation, Data Integration, A/B Testing, Data Import/Export, Statistical Hypothesis Testing, Text Mining, Data-Driven Decision-Making, Git (Version Control System), Matplotlib, Pandas (Python Package), Version Control, GitHub, Social Media Analytics, Statistical Analysis, Exploratory Data Analysis, Jupyter, NumPy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    94 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Entrepreneurship

    Skills you'll gain: Entrepreneurship, Market Opportunities, Innovation, Ideation, Initiative and Leadership, Business Planning, Entrepreneurial Finance, Leadership Development, New Business Development, Strategic Thinking, New Product Development, Financial Analysis, Market Research, Presentations, Growth Strategies, Financial Modeling, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    312 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Target Market, Advertising Campaigns, Advertising Sales, Advertising, Online Advertising, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    60 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    STARWEAVER

    IIBA® Entry Certificate in Business Analysis™ (ECBA™) Exam Prep

    Skills you'll gain: Requirements Elicitation, Requirements Analysis, Stakeholder Engagement, Requirements Management, Business Analysis, Stakeholder Management, Performance Improvement, Business Requirements, Business Planning, Stakeholder Communications, Case Studies, Stakeholder Analysis, Governance, Strategic Planning, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    132 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Analysis, Market Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    254 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Advanced Computer Vision with TensorFlow

    Skills you'll gain: Computer Vision, Tensorflow, Image Analysis, Transfer Learning, Convolutional Neural Networks, Fine-tuning, Applied Machine Learning, Model Training, Deep Learning, Model Optimization, Classification Algorithms, Model Evaluation, Visualization (Computer Graphics)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    534 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Big Data Emerging Technologies

    Skills you'll gain: Apache Spark, Big Data, SPSS (Software), SPSS, Analytics, Business Technologies, Real Time Data, Apache Hadoop, Data Processing, Statistical Analysis, Data Analysis Software, Business Planning, Data Storage Technologies, Business Strategy, Market Data, Business Strategies, Market Intelligence, Market Share, Market Dynamics, Distributed Computing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    322 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • The Role of the Media: IESE Business School
  • Advanced Manufacturing Enterprise: University at Buffalo
  • DFSS for the 6 σ Black Belt: Kennesaw State University
  • Create Customer Personas in Canva: Coursera
  • Working with the Media: University of Colorado Boulder
  • Python for Real-World Data Analysis: Coursera
  • Entrepreneurship: The Chinese University of Hong Kong
  • Create a Targeted Ad With Facebook Audience Insights: Coursera
  • IIBA® Entry Certificate in Business Analysis™ (ECBA™) Exam Prep: STARWEAVER
  • Business Intelligence and Competitive Analysis: Rutgers the State University of New Jersey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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