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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business & Technology

    Skills you'll gain: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Machine Learning Methods, Global Marketing, Data Ethics, Entrepreneurship, Artificial Intelligence, Change Management, Organizational Leadership, Business Strategies, Machine Learning Algorithms, Business Modeling, Product Strategy, Strategic Planning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    114 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Peer Review, Event Marketing, Internal Communications, Brand Management, Branding, Promotional Strategies, Business Development, Brand Strategy, Proposal Development, Event Planning, Campaign Planning, Case Studies, Stakeholder Engagement, Driving engagement, Strategic Partnership, Stakeholder Management, Stakeholder Analysis, Stakeholder Communications, Employee Engagement

    4.4
    Rating, 4.4 out of 5 stars
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    286 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Conditional Formatting, Tables and Charts in Microsoft Excel

    Skills you'll gain: Data Visualization, Microsoft Excel, Trend Analysis, Statistical Visualization, Pivot Tables And Charts, Data Visualization Software, Data Presentation, Spreadsheet Software, Plot (Graphics), Market Trend, Data Analysis, Exploratory Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    265 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Statistics for Genomic Data Science

    Skills you'll gain: Biostatistics, Bioinformatics, Exploratory Data Analysis, Statistical Analysis, Statistical Methods, Statistical Hypothesis Testing, Statistical Modeling, Statistics, R Programming, Probability & Statistics, Data Preprocessing, Data Analysis, Statistical Inference, Regression Analysis, Data Pipelines, Logistic Regression, Analysis

    4.2
    Rating, 4.2 out of 5 stars
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    381 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Boost Your Cybersecurity Career

    Skills you'll gain: Cyber Threat Intelligence, Security Information and Event Management (SIEM), AI Security, Threat Modeling, Generative AI, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Prompt Engineering, Exploitation techniques, Anomaly Detection, Large Language Modeling, Vulnerability Management, Incident Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Unsupervised Machine Learning

    Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Applied Machine Learning, Data Preprocessing, Text Mining, Machine Learning, Big Data, Model Evaluation, Performance Metric

    4.7
    Rating, 4.7 out of 5 stars
    ·
    368 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Hacer negocios en América Latina

    Skills you'll gain: Social Studies, Strategic Thinking, Business Strategy, Innovation, Business Planning, Economic Development, Social Sciences, New Business Development, Environmental Social And Corporate Governance (ESG), Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economics, Policy, and Social Studies, Entrepreneurship, Corporate Sustainability, Socioeconomics, Strategic Partnership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    517 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Publicidad Digital con Google AdWords

    Skills you'll gain: Google Ads, Campaign Management, Marketing Budgets, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Target Audience, Network Model

    4.6
    Rating, 4.6 out of 5 stars
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    281 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Statistical Analysis Fundamentals using Excel

    Skills you'll gain: Data Visualization, Descriptive Statistics, Data Presentation, Statistical Hypothesis Testing, Statistical Visualization, Regression Analysis, Forecasting, Probability Distribution, Data Visualization Software, Business Analytics, Data Analysis, Statistical Analysis, Statistical Methods, Probability & Statistics, Microsoft Excel, Descriptive Analytics, Statistics, Spreadsheet Software, Predictive Analytics, Predictive Modeling

    4.6
    Rating, 4.6 out of 5 stars
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    152 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Crea Videos para Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Social Media Content, Social Media Marketing, Video Editing, Video Production, Social Media, Graphics Software, Graphic and Visual Design Software, Social Media Strategy, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications, User Accounts

    4.5
    Rating, 4.5 out of 5 stars
    ·
    28 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Business Strategy, Product Management, Product Development, Target Audience, Product Strategy, Gap Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

    Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Strategy, Customer Analysis, Consumer Behaviour, Target Market, Customer Insights, Competitive Intelligence, Market Research, Market Analysis, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    354 reviews

    Mixed · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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