Social-Media-Marketing-Kurse können Ihnen helfen zu lernen, wie Inhalte gestaltet, Zielgruppen erreicht und Kampagnen optimiert werden. Sie können Fähigkeiten in Plattformstrategien, Analyse, Content-Planung und Community-Management aufbauen. Viele Kurse zeigen Tools und Beispiele für moderne Social-Media-Arbeit.

Coursera
Kompetenzen, die Sie erwerben: Social Media Analytics, Content Performance Analysis, Canva (Software), Brand Management, Instagram, Video Editing, Content Scheduling, Meta Ads Manager, Prompt Engineering, Facebook, Content Creation, Social Media, Social Media Marketing, Marketing Automation, Copywriting, Generative AI, Social Media Content, Video Production, Campaign Management, Digital Marketing
Anfänger · Berufsbezogenes Zertifikat · 3–6 Monate

Northwestern University
Kompetenzen, die Sie erwerben: Analyse sozialer Medien, ChatGPT, Business Marketing, Peer Review, Analytik, Daten in Echtzeit, Verwaltung sozialer Medien, Digitales Marketing, Content Marketing, Soziale Medien, Engagement fördern, Marketing-Effektivität, Strategisches Marketing, Blogs, Wichtige Leistungsindikatoren (KPIs), Social Media Marketing, Integrierte Marketingkommunikation, Strategie für soziale Medien, Inhaltliches Marketing, Marketing-Budgets, Kampagnen für soziale Medien, Marketing für soziale Medien
Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Zielsetzung, Instagram, Marketing, Facebook, Reise-Mapping, Digitales Marketing, Soziale Medien, Intelligente Ziele, Digitale Medienstrategie, Marketing-Effektivität, Marketing-Strategien, Wichtige Leistungsindikatoren (KPIs), Social Media Marketing, Marketing-Kanal, Kundenanalyse, Journey Mapping, Zielpublikum, Strategie für soziale Medien, Persona-Entwicklung, Marketing für soziale Medien
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Analyse sozialer Medien, Meta Ads Manager, Werbekampagnen, Instagram, Inhalt der sozialen Medien, Verwaltung sozialer Medien, Digitales Marketing, Präsentationen, Markenmanagement, Soziale Medien, Marketing-Effektivität, Bezahlte Medien, Social Media Marketing, Erstellung von Inhalten, Kundenanalyse, Marketing-Analytik, Zielpublikum, Strategie für soziale Medien, Persona-Entwicklung, Kampagnen für soziale Medien, Marketing für soziale Medien
Anfänger · Berufsbezogenes Zertifikat · 3–6 Monate

Kompetenzen, die Sie erwerben: Instagram, Social Media Marketing, Marketing Budgets, Social Media Content, Social Media, Marketing Materials, Content Creation, Social Media Management, Organizational Skills, Graphic and Visual Design Software, Marketing, Content Marketing, Creative Design
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Digitales Marketing, Präsentationen, Kommunikation, Social Media Marketing, Digitale Marketing-Kampagnen, Kampagnenmanagement, Kampagnen für soziale Medien, Marketing für soziale Medien, Mündliche Äußerung
Anfänger · Kurs · 1–4 Wochen

SkillUp
Kompetenzen, die Sie erwerben: Optimierung der Inhalte, Planung von Inhalten, Analyse sozialer Medien, Instagram, Inhalt der sozialen Medien, Wachstumsstrategien, Verwaltung sozialer Medien, Digitales Marketing, Soziale Medien, Engagement fördern, Social Media Marketing, Inhaltliche Leistungsanalyse, Erstellung von Inhalten, Entwicklung und Verwaltung von Inhalten, Marktforschung, Strategie für soziale Medien, Inhaltliche Strategie, TikTok, Kampagnen für soziale Medien, Marketing für soziale Medien, Markenstrategie
Anfänger · Kurs · 1–4 Wochen

Digital Marketing Institute
Kompetenzen, die Sie erwerben: Planung von Inhalten, Analyse sozialer Medien, Meta Ads Manager, Marketing, Instagram, Inhalt der sozialen Medien, Facebook, LinkedIn, Verwaltung sozialer Medien, Digitales Marketing, Content Marketing, Soziale Medien, Digitale Medienstrategie, Social Media Marketing, Inhaltliche Leistungsanalyse, Digitale Marketing-Kampagnen, Zielpublikum, Inhaltliches Marketing, Strategie für soziale Medien, Kampagnenmanagement, Kampagnen für soziale Medien, Marketing für soziale Medien
Anfänger · Spezialisierung · 3–6 Monate

Simplilearn
Kompetenzen, die Sie erwerben: Social Media, Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Content, Social Media Campaigns, Content Performance Analysis, Social Media Analytics, Brand Management, Campaign Management, Instagram, Content Creation, Performance Analysis, Branding, Campaign Planning, Performance Measurement, Target Audience, Content Scheduling, Brand Strategy, Digital Marketing Tools
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Analytics, Social Media Management, Social Media Content, Pinterest, Marketing Strategies, Marketing Planning, Instagram, Content Performance Analysis, Campaign Planning, LinkedIn, Smart Goals, Facebook, Customer Relationship Management, Marketing Channel, Goal Setting, Customer Engagement
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Digital Marketing Tools, Social Media Marketing, Productivity, Social Media Campaigns, Social Media, Driving engagement, Social Media Strategy, Content Development and Management, Social Media Content, Social Media Management, Marketing Effectiveness, Productivity Software, Digital Media Strategy, Social Media Analytics, Campaign Management, Workflow Management, Drive Engagement, Content Management, Campaign Planning, Marketing Operations
Gemischt · Kurs · 1–4 Wochen

LearnKartS
Kompetenzen, die Sie erwerben: Meta Ads Manager, Content Creation, Facebook, Target Market, Social Media, Social Media Marketing, Social Media Content, Bidding, Online Advertising, Pay Per Click Advertising, Performance marketing, Social Media Campaigns, Content Scheduling, Pinterest, Advertising Campaigns, Social Media Strategy, Marketing, Brand Strategy, Social Media Management, Digital Advertising
Anfänger · Spezialisierung · 3–6 Monate
Social media marketing is the use of social platforms to reach audiences, build relationships, share content, and support business or organizational goals. It often includes planning campaigns, creating posts and videos, managing communities, analyzing performance, and adapting content for different platforms and audiences. Courses such as Introduction to Social Media Marketing from Meta and Social Media Content and Strategy from Adobe can help you understand both the strategic and creative sides of the field. On Coursera, you can explore options that focus on content planning, paid and organic tactics, analytics, and broader digital marketing foundations.
Social media marketing is used in roles such as social media coordinator, content marketer, digital marketing specialist, community manager, brand strategist, and marketing analyst. These roles may involve creating content calendars, running campaigns, responding to online communities, reviewing engagement metrics, and aligning social media activity with wider marketing goals. Programs like Meta Social Media Marketing and Google Digital Marketing & E-commerce introduce skills that can support many entry-level marketing tasks. Coursera courses can help you build practical knowledge for marketing, communications, small business, nonprofit, or creator-focused work.
Before learning social media marketing, it helps to have basic communication, writing, and digital literacy skills. You do not need an advanced technical background, but comfort with online platforms, simple data interpretation, and audience-focused messaging can make the learning process smoother. Beginner-friendly courses such as Introduction to Social Media Marketing from Meta and Social Media Marketing from SkillUp are designed to introduce core concepts step by step. If you are new to marketing overall, Google Digital Marketing & E-commerce can also help you understand how social media fits into a broader digital strategy.
Useful skills to combine with social media marketing include content strategy, copywriting, visual design, analytics, search engine optimization, email marketing, paid advertising, and e-commerce. These complementary skills help you create stronger campaigns, measure results, and connect social media activity with wider customer journeys. For example, Adobe’s Social Media Content and Strategy can support content planning, while Google Digital Marketing & E-commerce covers related digital marketing and online selling concepts. Coursera’s course selection makes it possible to pair social media learning with creative, analytical, or business-focused skills depending on your goals.
A good way to start learning social media marketing is to begin with an introductory course, then practice planning content and reviewing performance metrics. Start by learning the purpose of major social platforms, how audiences behave on them, and how marketers set goals for awareness, engagement, or conversion. Introduction to Social Media Marketing from Meta is a beginner-friendly option, while Social Media Management from Meta can help you continue into planning and execution. As you compare Coursera courses, look for projects, platform examples, and lessons on strategy, content creation, and analytics.
Yes. You can start learning social media marketing on Coursera for free in two ways:
If you want to keep learning, earn a certificate in social media marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.
Strong beginner options for social media marketing include Introduction to Social Media Marketing from Meta, Social Media Marketing from SkillUp, and Social Media Content and Strategy from Adobe. These courses can help new learners understand platform basics, audience engagement, content planning, and how social media supports marketing goals. Learners who want a broader foundation may also consider Google Digital Marketing & E-commerce, which places social media within a larger digital marketing and online business context. On Coursera, comparing course titles, skills covered, level, and projects can help you choose a starting point that matches your experience.
Social media marketing courses typically cover strategy, content creation, audience targeting, community management, campaign planning, analytics, and performance measurement. Many courses also introduce platform-specific best practices, brand voice, social listening, paid and organic approaches, and how to create content calendars. The courses listed on this page reflect that range, including Meta Social Media Marketing, Social Media Management from Meta, Northwestern University’s Social Media Marketing, and Adobe’s Social Media Content and Strategy. As a next step, you can review course descriptions to find the mix of creative, strategic, and analytical topics that fits your goals.