Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Public cible, Gestion du marketing, Marché cible, Comportement du consommateur, Planification des produits, Marketing, Étude de marché, Stratégie et techniques de marketing, Marketing stratégique, Connaissance du client, L'image de marque, Analyse de la clientèle, Gestion de la marque, Stratégies de marketing, Propositions de valeur, Planification du marketing, Marketing des produits, Stratégie de marque, Analyse du marché
★ 4.8 (1,8 k) · Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Brand Marketing, Communication Planning, Strategic Marketing, Marketing Design, Global Marketing, Performance Improvement, Brand Management, Campaign Management, Branding, Marketing Strategy and Techniques, Performance Measurement, Strategic Communication, Digital Marketing, Business
★ 5 (25) · Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Marketing Analytics, Communication Planning, Diversity Marketing, Marketing Communications, Branding, Consumer Behaviour, Marketing Strategy and Techniques
★ 4.5 (15) · Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Go To Market Strategy, Performance Analysis, Digital Advertising, Milestones (Project Management), Persuasive Communication, Storytelling, Digital Marketing Campaigns, Project Management, Product Marketing, Project Performance, Presentations, Team Leadership, Project Management Software, Campaign Planning, Data Visualization, Data Sharing, Marketing Analytics, Advertising, Agile Methodology, Cross-Functional Collaboration
★ 3 (7) · Intermédiaire · Spécialisation · 3 à 6 mois

IE Business School
Compétences que vous acquerrez: Mesure de la performance, Canal de commercialisation, Gestion du marketing, Étude de marché, Analyse marketing, Gestion financière, Communication marketing, Analyse de la clientèle, Communication marketing intégrée, Gestion de l'acquisition des clients, Stratégies de croissance, Fidélisation de la clientèle, Mesure de la performance, Analyse du marché, Planification
★ 4.6 (496) · Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Strategy, Strategic Marketing, Branding, Marketing Communications, Marketing, Brand Management, Marketing Strategy and Techniques, Promotions and Campaigns, Target Market, Product Marketing, Advertising, Customer Analysis, Brand Awareness, Product Promotion, Target Audience, Product Strategy, Customer Insights
★ 4.8 (19) · Mixte · Cours · 1 à 4 semaines

IE Business School
Compétences que vous acquerrez: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing Operations, Marketing, Marketing Strategy and Techniques, Market Research, Business Planning, Market Analysis, Market Dynamics, Customer Retention, Brand Management, Key Performance Indicators (KPIs), Performance Metric, Performance Measurement, Branding, Goal Setting
★ 4.6 (13) · Débutant · Cours · 1 à 4 semaines

IE Business School
Compétences que vous acquerrez: Public cible, Marché cible, Comportement du consommateur, Marketing, Étude de marché, Stratégie et techniques de marketing, Stratégie produit, Marketing stratégique, Connaissance du client, Stratégies de marketing, Propositions de valeur, Marketing des produits, Analyse du marché, Tendance du marché, Analyse concurrentielle, Dynamique du marché, Intelligence économique
★ 4.4 (986) · Débutant · Cours · 1 à 4 semaines

Emory University
Compétences que vous acquerrez: Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Planning, Marketing Management, Earned Media, Marketing Communications, Promotions and Campaigns, Branding, Market Dynamics, Target Market, Product Promotion, Customer Insights, Owned Media, Conversion Funnel Analysis, Order Delivery
★ 5 (17) · Débutant · Cours · 1 à 3 mois
Tecnológico de Monterrey
Compétences que vous acquerrez: Persona Development, Social Media Strategy, Social Media, Performance Measurement, Social Media Marketing, Social Media Campaigns, Smart Goals, Content Performance Analysis, Social Media Management, Digital Media Strategy, Content Marketing, Social Media Content, Communication Planning, Goal Setting, Performance Analysis, Key Performance Indicators (KPIs), Social Media Analytics, Active Listening, LinkedIn, Facebook
★ 4.5 (3,8 k) · Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Global Marketing, Intercultural Competence, Strategic Planning, Cultural Diversity, Cultural Sensitivity, Market Research, Market Analysis, Strategic Decision-Making, International Finance, Product Lifecycle Management, Diversity Awareness, Culture, Business Planning, Market Intelligence, Advertising, Branding, Strategic Marketing, Marketing Strategies, Consumer Behaviour, Business Development
★ 4.9 (26) · Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Value Propositions, Smart Goals, Marketing, Target Audience, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Role-Based Access Control (RBAC), Goal Setting, Project Management, Competitive Analysis, Collaborative Software, Identity and Access Management, Document Management, Project Management Software, Project Documentation, Marketing Analytics, Project Management Life Cycle, Digital Marketing, Business Communication
Débutant · Cours · 1 à 3 mois