About this Specialization

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In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
Learner Career Outcomes
48%
Started a new career after completing this specialization.
11%
Got a pay increase or promotion.

Shareable Certificate

Earn a Certificate upon completion

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

English

Subtitles: English, Chinese (Simplified), Japanese, Korean, Spanish, Portuguese (Brazilian), Arabic...
Learner Career Outcomes
48%
Started a new career after completing this specialization.
11%
Got a pay increase or promotion.

Shareable Certificate

Earn a Certificate upon completion

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

English

Subtitles: English, Chinese (Simplified), Japanese, Korean, Spanish, Portuguese (Brazilian), Arabic...

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 6 Courses in this Specialization

Course1

Course 1

Introduction to Marketing

4.8
stars
7,704 ratings
1,452 reviews
Course2

Course 2

Introduction to Financial Accounting

4.7
stars
5,279 ratings
1,176 reviews
Course3

Course 3

Managing Social and Human Capital

4.5
stars
1,486 ratings
245 reviews
Course4

Course 4

Introduction to Corporate Finance

4.6
stars
3,530 ratings
628 reviews

Offered by

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University of Pennsylvania

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Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • Time to completion will vary based on your schedule, but we anticipate most learners being able to finish the material in 6 months.

  • Each course in the Specialization is offered every two months.

  • No specific background is required—this Specialization is ideal for entrepreneurs, small business owners, managers, consultants, or anyone aiming to hone their core business skills. Knowledge of high-school level math (through pre-calculus) is suggested.

  • No, you can take the courses in this Specialization in any order.

  • Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education.

More questions? Visit the Learner Help Center.