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Sales Courses

Sales courses can help you learn negotiation techniques, customer relationship management, sales strategy development, and effective communication skills. You can build expertise in lead generation, closing deals, and understanding buyer psychology. Many courses introduce tools like CRM software and sales analytics platforms, that support tracking performance and managing customer interactions.


Popular Sales Courses and Certifications


  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Sales Operations/Management

    Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    435 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Sales Foundations 101: Core Techniques for Success

    Skills you'll gain: Sales Enablement, Sales Management, Sales, Customer Analysis, Governance, Sales Strategy, General Sales Practices, Talent Management, Competitive Analysis, Marketing, Sales Operations, Target Market, Selling Techniques, Verbal Communication Skills, Persuasive Communication, Sales Training, Oral Expression, Market Share, Sales Process, Business

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Sales Presentation, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Company, Product, and Service Knowledge, Sales Strategy, Product Promotion, Customer Engagement, Product Demonstration, Brand Loyalty, Rapport Building, Consumer Behaviour

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Zoho Sales Representative

    Skills you'll gain: Sales Process, Account Management, Sales Management, Selling Techniques, Customer Relationship Management, Sales, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Pipelines, Sales Presentation, Sales Strategy, Closing (Sales), Process Mapping, Customer Relationship Building, Interviewing Skills, Prospecting and Qualification, Sales Prospecting, Sales Operations, Problem Solving, Critical Thinking

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Sales Techniques: Build, Persuade, and Succeed

    Skills you'll gain: Sales, General Sales Practices, Selling Techniques, Persuasive Communication, Oral Expression, Sales Process, Overcoming Objections, Trustworthiness, Closing (Sales), Professionalism, Non-Verbal Communication, Customer Relationship Building, Personal Development, Adaptability, Communication, Professional Development, Growth Mindedness, Personal Attributes, Rapport Building, Active Listening

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Fundamental Sales Concepts — An Overview

    Skills you'll gain: Sales Management, Selling Techniques, Customer Relationship Management, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Process, Sales Strategy, Sales, Customer Relationship Building, Sales Pipelines, Sales Prospecting, B2B Sales

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Get Ready to Sell: Guided Projects and Portfolio Development

    Skills you'll gain: Sales Process, Sales, Sales Management, Sales Strategy, General Sales Practices, Customer Relationship Management (CRM) Software, Sales Presentation, Sales Pipelines, Interviewing Skills, Prospecting and Qualification, Portfolio Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Sales Operations: Final Project

    Skills you'll gain: Sales Management, Sales Territory Management, General Sales Practices, Training and Development, Sales Process, Sales Strategy, Organizational Structure, Compensation Management, Recruitment, Employee Performance Management, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    40 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    The Art of Negotiation

    Skills you'll gain: Negotiation, Emotional Intelligence, Relationship Building, Conflict Management, Communication, Interpersonal Communications, Leadership, Empowerment, Influencing, General Sales Practices, Assertiveness, Planning, Adaptability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Customer Success: Conociendo al cliente

    Skills you'll gain: Customer Success Management, Customer Service, Customer Retention, Customer Engagement, Customer Relationship Management, Customer and Client Support, Customer experience improvement, Customer Data Management, Customer Insights, Sales Management, Leadership, Business Metrics, Performance Metric, General Sales Practices, Sales Strategy, Cross-Functional Collaboration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 3 Months

Searches related to sales

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1

In summary, here are 10 of our most popular sales courses

  • Sales Operations/Management: West Virginia University
  • Sales Foundations 101: Core Techniques for Success: EDUCBA
  • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera
  • Zoho Sales Representative: Zoho Corporation
  • Master Sales Techniques: Build, Persuade, and Succeed: EDUCBA
  • Fundamental Sales Concepts — An Overview: Zoho Corporation
  • Get Ready to Sell: Guided Projects and Portfolio Development: Zoho Corporation
  • Sales Operations: Final Project: West Virginia University
  • The Art of Negotiation: University of California, Irvine
  • Customer Success: Conociendo al cliente: Universidades Anáhuac

Frequently Asked Questions about Sales

Browse the sales courses below—popular starting points on Coursera.

  • How to Sell: An Overview of Fundamental Selling Techniques: Coursera Instructor Network
  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • B2B and Territory Sales Strategies and Techniques: Coursera Instructor Network
  • Sales Training: Building Your Sales Career: HubSpot Academy
  • Introduction to Tech Sales: Coursera Instructor Network‎

Start by thinking about what you want to improve—are you building basic selling skills, transitioning into B2B or tech sales, or leading a team?

  • For a strong foundation in selling techniques, try Sales Training: Techniques for a Human-Centric Sales Process from HubSpot Academy.
  • Interested in tech or software sales? Explore Sales Training for High Performing Teams, also from HubSpot.
  • Want to strengthen your business acumen? Consider Sales Operations/Management Specialization.‎

These beginner-friendly courses are great for learners with little to no formal sales experience:

  • Sales Training: Building Your Sales Career by HubSpot – Covers lead generation, prospecting, and relationship building.
  • Sales Training: Techniques for a Human-Centric Sales Process – Focuses on persuasion, pitch development, and customer trust.
  • Successful Negotiation: Essential Strategies and Skills – Great for sharpening sales conversations and closing techniques. ‎
  • A course focuses on a specific skill—like prospecting, negotiating, or using CRM tools; like Master Data Storytelling for B2B & B2C Sales.
  • A Specialization includes multiple courses building toward end-to-end mastery—such as Generative AI for Sales Professionals Specialization, which covers applying AI to forecasting, pipeline management, and sales strategies.
  • A Professional Certificate prepares you for career roles through applied training—like the Zoho Sales Representative Certificate or Salesforce Sales Operations Certificate.‎

Yes. You can start learning sales topics on Coursera for free in two ways:

  • Preview the first module of many sales courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in sales topics, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

You’ll learn how to build relationships with customers, understand buyer behavior, present solutions, handle objections, and close deals. Some courses also cover sales technologies like CRMs, pipeline management, and data-driven selling techniques.‎

No prior experience is required. Many Coursera sales courses are designed for beginners and walk you through core concepts step by step. You can also find more advanced courses if you're already working in sales and want to grow your skills.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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