Digital Marketing & E-Commerce
Completed by Lauren Smith on October 3, 2025
Verified learner ·
Badge ID: BI1k5Ri2TiKNZOUYth4i7Q
About this Badge
The digital marketing and e-commerce badge.
Learning objectives
- Develop and execute effective digital marketing strategies using email, social media, and e-commerce platforms.
- Analyze and optimize marketing campaigns through data-driven insights using tools like Google Analytics and A/B testing.
- Create engaging content and manage online brand presence to boost customer interaction and loyalty.
- Build and maintain e-commerce stores, utilizing platforms like Shopify, and optimize customer experience and order fulfillment processes.
Skills learned
- Pay Per Click Advertising
- Web Analytics and SEO
- Online Advertising
- Search Engine Marketing
- Marketing Budgets
- Email Marketing
- Marketing Strategy and Techniques
- Social Media Marketing
- Digital Advertising
- Pivot Tables And Charts
- Marketing Strategies
- Return On Investment
- Marketing Effectiveness
- Content Marketing
- Search Engine Optimization
- Marketing Channel
- Personally Identifiable Information
- Digital Marketing
- Marketing Analytics
- Lead Generation
- Content Creation
- Brand Awareness
- Target Audience
- HubSpot CRM
- Social Media Campaigns
- Interviewing Skills
- Customer Acquisition Management
- AI Personalization
- Promotional Strategies
- Google Ads
- Keyword Research
- Order Fulfillment
- Social Media Strategy
- Customer Retention
- Customer Insights
- Performance Measurement
- Customer Engagement
- Stakeholder Communications
- Customer Relationship Management
- Customer Service
- Trend Analysis
- Data Presentation
- Persona Development
- Google Analytics
- Web Analytics
- Spreadsheet Software
- Market Research
- Social Media Management
- Customer Data Management
- Advertising
- Presentations
- Branding
- Copywriting
- Campaign Management
- Media Planning
- Data Storytelling
- Portfolio Management
- Data Visualization
- Performance Analysis
- Recruitment
- Data Analysis
- Marketing
- Key Performance Indicators (KPIs)
- Data-Driven Decision-Making
- E-Commerce
- Skills section collapsed. Showing 8 of 65 skills.
Learning content completed
Some of the content and skills presented have been contributed by the content provider.