• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  1. Categories
  2. Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • U

    Unilever

    Customer Understanding and Digital Marketing Channels

    Skills you'll gain: Customer Insights, Digital Marketing, Digital Advertising, Digital Media Strategy, Customer Analysis, Marketing Strategies, Digital Brand Strategy, Customer experience strategy (CX), Online Advertising, Marketing Planning, Digital Analysis, Content Marketing, Data-Driven Marketing, Journey Mapping, Target Audience, Customer Engagement, Personalized Service, Marketing Analytics, Brand Marketing, Goal Setting

    4.7 stars, 258 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (258) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    Using Microsoft Copilot to Understand Your Customer

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Data-Driven Marketing, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Customer Data Management, Social Media Marketing

    4.4 stars, 13 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (13) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Microsoft

    AI & Data Insights

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Power BI, Customer Insights, Customer Analysis, Dashboard Creation, AI Personalization, Customer experience improvement, Microsoft Copilot, Customer Data Management, Customer Service, Personalized Service, Analytical Skills, Data Validation, Data Analysis, AI Integrations, Data Integrity, Performance Analysis, Data Quality, Customer Communications Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Call Centers: AI-Driven Customer Success

    Skills you'll gain: AI Personalization, Customer Insights, ChatGPT, Generative AI, Call Center Experience, Customer experience improvement, Customer Analysis, Customer Engagement, AI Integrations, AI Workflows, Customer Service, Process Optimization, Customer Support, Operational Efficiency, Automation, Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    GenAI for Customer Journey Mapping

    Skills you'll gain: Customer experience improvement, Journey Mapping, Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Data-Driven Marketing, Real Time Data, AI Integrations, Analysis, Design

    4 stars, 6 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4 (6) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GenerativeAI for Customer Success

    Skills you'll gain: Customer Success Management, Generative AI Agents, Customer Service, Customer experience improvement, Business Priorities, AI Personalization, Customer Engagement, Client Support, AI Integrations, Responsible AI, Data Ethics, Automation, Information Privacy, Ethical Standards And Conduct

    4.4 stars, 64 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (64) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Google Analytics: Data-Driven Marketing Mastery with AI

    Skills you'll gain: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Data-Driven Marketing, Web Analytics and SEO, Customer Analysis, Conversion Funnel Analysis, Dashboard Creation, Digital Analysis, Marketing Strategies, Search Engine Optimization, Data Storytelling, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    CRM Analytics Fundamentals

    Skills you'll gain: Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Relationship Management, Marketing Automation, Customer Retention, Personalized Campaigns, Lead Generation, Marketing Analytics, Sales Process, Customer Analysis, Sales Development, Customer Engagement, Prospecting and Qualification, Customer Insights, Workflow Management, Customer Communications Management, Target Audience, Business Metrics, Process Analysis, Sales Support

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Customer Communication

    Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Journey Mapping, Personalized Campaigns, AI Enablement, Personalized Service, Customer Insights, Customer Retention, Business Analytics, User Feedback, Analytics, Artificial Intelligence, Generative AI, Predictive Analytics, Automation

    4.9 stars, 14 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (14) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Customer Service With ChatGPT And By Creating A Custom GPT

    Skills you'll gain: ChatGPT, Customer Service, Personalized Service, Self Service Technologies, AI Enablement, Customer Support, AI Personalization, Prompt Engineering, Customer Inquiries, Generative AI Agents, Customer experience improvement, AI Integrations, Customer experience strategy (CX), Customer Communications Management, Generative AI, Product Support

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Arizona

    Customer-Focused Entrepreneurship: Insights & Recovery

    Skills you'll gain: Active Listening, Surveys, Customer Relationship Building, Team Oriented, Customer Insights, Team Collaboration, User Feedback, Team Building, Customer Service, Customer experience improvement, Customer Analysis, Customer Engagement, Customer Retention, Data-Driven Decision-Making, Customer experience strategy (CX), Relationship Management, Drive Engagement, Analysis, Entrepreneurship, Business Strategy

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Customer Value, Acquisition, and Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer Relationship Building, Customer Data Management, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Data-Driven Marketing, Customer Analysis, Marketing Strategies, Return On Investment, Predictive Modeling

    4.7 stars, 20 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (20) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1234…498

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok