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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

    ★ 4.4 (12) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • U

    University of Maryland, College Park

    Modern Product Leadership

    Skills you'll gain: Team Motivation, Negotiation, Team Leadership, Product Roadmaps, Team Building, Organizational Leadership, Conflict Management, Leadership, Scaled Agile Framework, Strategic Leadership, Agile Methodology, Leadership and Management, Product Management, Business Leadership, Team Management, People Development, Cross-Functional Collaboration, Product Development, Product Strategy, Decision Making

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • P

    Packt

    The Ultimate Guide for Product Management Essentials

    Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Marketing, Product Strategy, Product Improvement, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Leadership Studies, Leadership and Management, Stakeholder Engagement, Cost Benefit Analysis, Go To Market Strategy, Performance Metric, Sales Strategy, Market Research, Advertising

    Intermediate · Course · 1 - 3 Months

    Category: Credit offered
    Credit offered
  • C

    Coursera

    Unlock Product Insights: Analyze and Evaluate

    Skills you'll gain: Analytical Skills, Analysis, Data Preprocessing, Data Analysis, Model Evaluation, Product Knowledge, Business Analytics, Decision Making, Predictive Modeling, Classification Algorithms, Statistical Modeling, Logistic Regression, Decision Tree Learning, Research, Investigation, Quantitative Research, Scientific Methods

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Illinois Urbana-Champaign

    Digital Marketing: Platforms, Data, and Technologies

    Skills you'll gain: MarTech, Data Architecture, Digital Marketing, Marketing Strategies, Marketing Effectiveness, AI Personalization, Marketing Analytics, Data-Driven Decision-Making, Blockchain, Customer Insights, Consumer Behaviour, Data Integrity, Image Analysis, Analytics, Data Governance, Generative AI, Performance Measurement

    ★ 4.5 (3.4K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • P

    Packt

    Product Management For UX People

    Skills you'll gain: Product Management, Go To Market Strategy, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, UI/UX Strategy, Product Roadmaps, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Marketing Analytics, Product Testing, Sprint Planning, A/B Testing, Driving engagement, Agile Methodology, Stakeholder Management

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Credit offered
    Credit offered
  • I

    IE Business School

    Fundamentos del marketing mix

    Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising, Integrated Marketing Communications, Media Planning, Price Negotiation, Sales Strategy

    ★ 4.7 (318) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • A

    Advancing Women in Tech

    The Business of Product Management I

    Skills you'll gain: Product Management, Product Roadmaps, Product Strategy, Product Requirements, New Product Development, Competitive Analysis, Market Opportunities, Customer experience strategy (CX), Customer Insights, Market Intelligence, Innovation, Persuasive Communication, Persona Development, B2B Sales

    ★ 4.5 (821) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Creating a Product-Market Fit with Value Proposition Canvas

    Skills you'll gain: Value Propositions, Customer Analysis, Product Management, Product Strategy, Customer Insights, New Product Development, Product Development, Entrepreneurship, Competitive Analysis, Market Opportunities, Innovation, Leadership

    ★ 4.3 (17) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Credit offered
    Credit offered
  • U

    University of Maryland, College Park

    Creative Design, Prototyping, and Testing

    Skills you'll gain: Product Development, New Product Development, Wireframing, Product Design, User Experience Design, Prototyping, Design Thinking, Conceptual Design, Product Testing, Project Management, Product Management, Agile Methodology

    ★ 4.2 (101) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Maryland, College Park

    Developing Innovative Ideas for Product Leaders

    Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions

    ★ 4.4 (234) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
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In summary, here are 10 of our most popular product marketing courses

  • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
  • Modern Product Leadership: University of Maryland, College Park
  • The Ultimate Guide for Product Management Essentials: Packt
  • Unlock Product Insights: Analyze and Evaluate: Coursera
  • Digital Marketing: Platforms, Data, and Technologies: University of Illinois Urbana-Champaign
  • Product Management For UX People: Packt
  • Fundamentos del marketing mix: IE Business School
  • The Business of Product Management I: Advancing Women in Tech
  • Creating a Product-Market Fit with Value Proposition Canvas: Coursera
  • Creative Design, Prototyping, and Testing: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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