Start Your Social Media Marketer Career

Jobs in social media are projected to grow as social media usage for individuals and businesses continues to increase*. We have the resources you need to start your career in social media marketing.

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Build your social media marketing skills

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Skills you'll gain: Social Media Content, Social Media Management, Social Media, Advertising, Advertising Campaigns, Social Media Marketing, Instagram, Marketing Effectiveness, Social Media Strategy, Target Audience, Facebook, Marketing and Public Relations, Marketing Analytics, Promotions and Campaigns, Target Market, Campaign Management, Content Marketing, Marketing Planning, Content Strategy, Marketing

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Skills you'll gain: Social Media, Social Media Content, Social Media Strategy, Social Media Marketing, Integrated Marketing Communications, Content Marketing, Advertising, Marketing, Social Media Management, Marketing and Public Relations, Target Audience, Media Strategy, Content Strategy, Digital Marketing, Target Market, Marketing Strategy and Techniques, Marketing Effectiveness, Strategic Marketing, Analytics, Marketing Analytics

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Skills you'll gain: Social Media Content, Graphic Design, Social Media, Social Media Strategy, Creative Design, Social Media Marketing, Generative AI, Social Media Management, Logo Design, Digital Design, Graphic and Visual Design, Typography, Design Elements And Principles, Content Marketing, Content Strategy, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Content Creation, Digital Content, Creativity

Marketing is a broad career path with lots of opportunities for specialization. As a social media marketer, you'll likely collaborate closely with your marketing team colleagues working on channels such as email, paid media, or search engine optimization (SEO). Learning about marketing channels beyond social media and how they work together in an omnichannel marketing strategy can help you stand out to employers when applying for entry-level jobs. Learn more about Coursera and discover additional resources you can use to build foundational knowledge and new skills as you navigate the social media job market:

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*US Bureau of Labor Statistics. "Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers, https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-6." Accessed December 14, 2023.