Google Digital Marketing & E-Commerce Certificate
Completed by Emma Perry on December 29, 2025
Verified learner ·
Badge ID: FI_Vw5fMS2WP1cOXzDtlhw
About this Badge
The Google Digital Marketing & E-commerce Certificate teachers learners how to manage digital marketing campaigns, attract and engage customers, and sell products online. Learners can earn a recommendation of 9 college credits for completing the Digital Marketing & E-commerce Certificate, the equivalent of 3 college courses at the bachelor’s degree level.
Learning objectives
- Learn the fundamentals of digital marketing and e-commerce, including email marketing, marketing analytics & measurement, SEO / SEM, reaching customers & selling online, and building customer loyalty.
- Apply digital marketing and e-commerce skills to help businesses grow their online presence and sales.
- Get hands-on practice using popular digital marketing and e-commerce tools, such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify, Twitter, Google Ads, and Google Analytics.
- Construct artifacts that can be gathered into a portfolio to show to potential employers.
Skills learned
- Pay Per Click Advertising
- Web Analytics and SEO
- Online Advertising
- Search Engine Marketing
- Email Marketing
- Digital Advertising
- Marketing Budgets
- Marketing Strategy and Techniques
- Social Media Marketing
- Marketing Strategies
- Content Marketing
- Return On Investment
- Pivot Tables And Charts
- Search Engine Optimization
- Marketing Effectiveness
- Marketing Channel
- Personally Identifiable Information
- Digital Marketing
- Marketing Analytics
- Lead Generation
- HubSpot CRM
- Content Creation
- Order Fulfillment
- Social Media Campaigns
- Brand Awareness
- Target Audience
- Customer Acquisition Management
- Google Ads
- Interviewing Skills
- Keyword Research
- AI Personalization
- Promotional Strategies
- Social Media Strategy
- Customer Engagement
- Customer Insights
- Customer Retention
- Performance Measurement
- Stakeholder Communications
- Customer Relationship Management
- Customer Service
- Trend Analysis
- Copywriting
- Persona Development
- Web Analytics
- Google Analytics
- Data Presentation
- Spreadsheet Software
- Market Research
- Customer Data Management
- Advertising
- Presentations
- Branding
- Social Media Management
- Portfolio Management
- Campaign Management
- Media Planning
- Data Storytelling
- Data Visualization
- Performance Analysis
- Recruitment
- Data Analysis
- Marketing
- Key Performance Indicators (KPIs)
- Data-Driven Decision-Making
- E-Commerce
- Skills section collapsed. Showing 8 of 65 skills.
Learning content completed
Some of the content and skills presented have been contributed by the content provider.