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Marketing

Explore articles about digital marketing, affiliate marketing, and marketing analytics. Learn about marketing career paths, certifications, SEO, social media, and how to build in-demand skills for career growth.

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[Featured image] A person is at home using their laptop to search for entry-level marketing jobs.

7 Popular Entry-Level Marketing Roles and How to Get Started

Learn about different entry-level marketing jobs you can pursue, the different areas you can specialize in at this stage of your career, and how to prepare for a role with little to no experience.

June 21, 2022

Article

[Featured image] Two professionals shake hands at a business meeting about b2b marketing.

B2B Marketing: Definition + Strategies

Discover B2B marketing, common B2B marketing channels, and how to build your strategy.

May 18, 2022

Article

[Featured Image] A marketing professional works on a laptop, applying strategies learned from their master’s in marketing.

Master's in Marketing: A Guide

By earning your master’s in marketing, you can deepen your subject knowledge, elevate your educational credentials, and prepare to take on management roles.

May 17, 2022

Article

[Featured image] A person is at home using their laptop to search for entry-level marketing jobs.

7 Popular Entry-Level Marketing Roles and How to Get Started

Learn about different entry-level marketing jobs you can pursue, the different areas you can specialize in at this stage of your career, and how to prepare for a role with little to no experience.

June 21, 2022

Article

[Featured image] Two professionals shake hands at a business meeting about b2b marketing.

B2B Marketing: Definition + Strategies

Discover B2B marketing, common B2B marketing channels, and how to build your strategy.

May 18, 2022

Article

Learn more about marketing

University of Pennsylvania

Skills you'll gain: Customer Analysis, Branding, Marketing Strategies, Marketing, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Product Marketing, Marketing Effectiveness, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies

4.8 stars, 13K reviews, Mixed, Course, 1 - 3 Months
Status: Free trial

University of London

Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business Management, Business, Sustainable Business

4.6 stars, 575 reviews, Beginner, Specialization, 3 - 6 Months
Status: Free trial

IE Business School

Skills you'll gain: Surveys, Survey Creation, Market Analysis, Product Strategy, Product Planning, Market Research, Product Marketing, Marketing Communications, Product Lining, Business Research, Strategic Marketing, Integrated Marketing Communications, Value Propositions, Customer Acquisition Management, Strategic Decision-Making, Consumer Behaviour, Marketing Management, Target Market, Decision Making, Marketing

4.5 stars, 6.3K reviews, Beginner, Specialization, 3 - 6 Months
Status: Free trial
[Featured Image] Four students holding notebooks while smiling walk outside of a university campus.

Your Guide to the Bachelor's Degree in Marketing

You have several options when you’re interested in earning your undergraduate degree in marketing. Learn more about each degree type and what you can do after graduation.

May 17, 2022

Article

[Featured image] White text on a blue background that reads "Marketing Career Path: How I Became a Brand Marketing Manager at Coursera" with an image of Iris Wu

Marketing Career Path: How I Became a Brand Marketing Manager at Coursera

Get an inside look at how one of Coursera's marketing managers launched her career.

May 17, 2022

Article

[Featured image] Top-down shot of two marketing managers going over reports on paper and a tablet.

Career Advice: How to Become a Marketing Manager at Coursera

Coursera’s marketing managers reflect on the tips and perspectives that helped guide their career growth.

May 17, 2022

Article

[Featured image] A marketing team sits at a wooden table discussing content strategy. Some are working on tablets, laptops, and notebooks.

How to Develop a Content Strategy: A Step-by-Step Guide

Discover what goes into a content strategy, why it’s important, and how to start building one for your business and brand.

May 13, 2022

Article

[Featured image] An SEO marketer presents a chart to a group at a conference table.

Learn more about the importance of SEO when it comes to digital marketing and how to improve your site’s SEO strategy.

Learn more about the importance of SEO when it comes to digital marketing and how to improve your site’s SEO strategy.

May 11, 2022

Article

[Featured image] A business owner sets up a Facebook business page on a laptop.

How to Create a Facebook Business Page: Step-By-Step Guide

Set up your Facebook business page to attract potential customers and discover best practices for optimizing your page.

May 11, 2022

Article

[Featured Image] A brand manager points to a chart as they discuss brand marketing with five people at a conference table.

Brand Marketing: What It Is + How to Create Your Strategy

Explore how brand marketing helps businesses build brand equity and promote their product lines, and discover the steps of creating a brand marketing strategy for your business.

May 11, 2022

Article

[Featured image] A person with blonde hair and wearing a white jacket is running a meeting with charts and a computer, with a colleague in a blue jacket and glasses and a person with a beard.

What Is Brand Equity? (+ How to Build It)

Discover brand equity and how to build it for your business.

April 28, 2022

Article

[Featured image] A digital marketing expert wearing glasses sits at a shared desk and reviews the performance of marketing channels on his desktop monitor.

What Are the Most Effective Marketing Channels in 2026?

Marketing channels like social media and email help businesses reach customers and boost sales. This guide covers their purpose, evolution, examples, and tips for choosing the most effective channels to enhance customer experience and drive growth.

April 27, 2022

Article

[Featured Image] A marketing professional works on a laptop, applying strategies learned from their master’s in marketing.

Master's in Marketing: A Guide

By earning your master’s in marketing, you can deepen your subject knowledge, elevate your educational credentials, and prepare to take on management roles.

May 17, 2022

Article

[Featured Image] Four students holding notebooks while smiling walk outside of a university campus.

Your Guide to the Bachelor's Degree in Marketing

You have several options when you’re interested in earning your undergraduate degree in marketing. Learn more about each degree type and what you can do after graduation.

May 17, 2022

Article

[Featured image] White text on a blue background that reads "Marketing Career Path: How I Became a Brand Marketing Manager at Coursera" with an image of Iris Wu

Marketing Career Path: How I Became a Brand Marketing Manager at Coursera

Get an inside look at how one of Coursera's marketing managers launched her career.

May 17, 2022

Article

[Featured image] Top-down shot of two marketing managers going over reports on paper and a tablet.

Career Advice: How to Become a Marketing Manager at Coursera

Coursera’s marketing managers reflect on the tips and perspectives that helped guide their career growth.

May 17, 2022

Article

[Featured image] A marketing team sits at a wooden table discussing content strategy. Some are working on tablets, laptops, and notebooks.

How to Develop a Content Strategy: A Step-by-Step Guide

Discover what goes into a content strategy, why it’s important, and how to start building one for your business and brand.

May 13, 2022

Article

[Featured image] An SEO marketer presents a chart to a group at a conference table.

Learn more about the importance of SEO when it comes to digital marketing and how to improve your site’s SEO strategy.

Learn more about the importance of SEO when it comes to digital marketing and how to improve your site’s SEO strategy.

May 11, 2022

Article

[Featured image] A business owner sets up a Facebook business page on a laptop.

How to Create a Facebook Business Page: Step-By-Step Guide

Set up your Facebook business page to attract potential customers and discover best practices for optimizing your page.

May 11, 2022

Article

[Featured Image] A brand manager points to a chart as they discuss brand marketing with five people at a conference table.

Brand Marketing: What It Is + How to Create Your Strategy

Explore how brand marketing helps businesses build brand equity and promote their product lines, and discover the steps of creating a brand marketing strategy for your business.

May 11, 2022

Article

[Featured image] A person with blonde hair and wearing a white jacket is running a meeting with charts and a computer, with a colleague in a blue jacket and glasses and a person with a beard.

What Is Brand Equity? (+ How to Build It)

Discover brand equity and how to build it for your business.

April 28, 2022

Article

[Featured image] A digital marketing expert wearing glasses sits at a shared desk and reviews the performance of marketing channels on his desktop monitor.

What Are the Most Effective Marketing Channels in 2026?

Marketing channels like social media and email help businesses reach customers and boost sales. This guide covers their purpose, evolution, examples, and tips for choosing the most effective channels to enhance customer experience and drive growth.

April 27, 2022

Article

In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.

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