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Marketing

Explore articles about digital marketing, affiliate marketing, and marketing analytics. Learn about marketing career paths, certifications, SEO, social media, and how to build in-demand skills for career growth.

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[Featured image] Two people from the marketing team meet with two people from the sales team at a conference table.

Marketing vs. Sales: What's the Difference?

Both marketing and sales focus on the customer, though they may go about it in different ways. Explore the similarities and differences between each of these important business units.

October 28, 2021

Article

[Featured Image] Recent marketing degree graduate, smiling, with curly blonde hair, wearing a dotted work dress, and looking at the camera, leans over a desk with an open laptop, work papers all around, and two plants decorating the space.

What Can You Do with a Marketing Degree? 11 Job Paths

Wondering what you can do with your marketing degree? Here are entry-level job titles and their associated career paths.

October 28, 2021

Article

[Featured image] A market research analyst wearing glasses presents in front of a screen detailing several pie charts.

What Is a Market Research Analyst? 2026 Guide

Market research analysts pore over trending keywords, survey responses, social media mentions, and more to understand markets, customers, and competitors. Learn more about this high-demand role.

October 19, 2021

Article

[Featured image] Two people from the marketing team meet with two people from the sales team at a conference table.

Marketing vs. Sales: What's the Difference?

Both marketing and sales focus on the customer, though they may go about it in different ways. Explore the similarities and differences between each of these important business units.

October 28, 2021

Article

[Featured Image] Recent marketing degree graduate, smiling, with curly blonde hair, wearing a dotted work dress, and looking at the camera, leans over a desk with an open laptop, work papers all around, and two plants decorating the space.

What Can You Do with a Marketing Degree? 11 Job Paths

Wondering what you can do with your marketing degree? Here are entry-level job titles and their associated career paths.

October 28, 2021

Article

Learn more about marketing

University of Pennsylvania

Skills you'll gain: Customer Analysis, Branding, Marketing Strategies, Marketing, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Product Marketing, Marketing Effectiveness, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies

4.8 stars, 13K reviews, Mixed, Course, 1 - 3 Months
Status: Free trial

University of London

Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business Management, Business, Sustainable Business

4.6 stars, 575 reviews, Beginner, Specialization, 3 - 6 Months
Status: Free trial

IE Business School

Skills you'll gain: Surveys, Survey Creation, Market Analysis, Product Strategy, Product Planning, Market Research, Product Marketing, Marketing Communications, Product Lining, Business Research, Strategic Marketing, Integrated Marketing Communications, Value Propositions, Customer Acquisition Management, Strategic Decision-Making, Consumer Behaviour, Marketing Management, Target Market, Decision Making, Marketing

4.5 stars, 6.3K reviews, Beginner, Specialization, 3 - 6 Months
Status: Free trial
[Featured Image] A marketer works on a laptop in the office.

8 Common Marketing Interview Questions and How to Answer Them

Get ready for your interview by reviewing some of the most popular questions interviewers ask.

October 19, 2021

Article

[Featured image] A marketing analyst gives a presentation to their business team on their findings.

What Is a Marketing Analyst? And How to Become One

Marketing analysts break down data to help guide a company's marketing decisions. Discover more about this career field and how to become a marketing analyst.

October 19, 2021

Article

[Featured image] Social media marketer reviews post performance for a client.

What Is a Social Media Marketer? And How to Become One

Social media marketers use platforms like Facebook and TikTok to promote brands, attract customers, and boost engagement. This guide covers their role, required skills, how they differ from managers, and steps to start a career in social media marketing.

October 19, 2021

Article

A marketing manager meets with her team at a conference table. One woman has a laptop, glasses, and a coffee cup in front of her.

Marketing Manager: Role, Tasks, Skills, and Advancement

Learn more about what a marketing manager is responsible for, their daily tasks, and the key skills you'll need to be successful in this career.

September 29, 2021

Article

[Featured image] A social media manager sits at a desk with a desktop computer.

How to Become a Social Media Manager: Key Skills, Tasks, and More

Learn more about what it takes to succeed as a social media manager and the skills you'll need to become one.

March 30, 2021

Article

[Featured image] A market research analyst wearing glasses presents in front of a screen detailing several pie charts.

What Is a Market Research Analyst? 2026 Guide

Market research analysts pore over trending keywords, survey responses, social media mentions, and more to understand markets, customers, and competitors. Learn more about this high-demand role.

October 19, 2021

Article

[Featured Image] A marketer works on a laptop in the office.

8 Common Marketing Interview Questions and How to Answer Them

Get ready for your interview by reviewing some of the most popular questions interviewers ask.

October 19, 2021

Article

[Featured image] A marketing analyst gives a presentation to their business team on their findings.

What Is a Marketing Analyst? And How to Become One

Marketing analysts break down data to help guide a company's marketing decisions. Discover more about this career field and how to become a marketing analyst.

October 19, 2021

Article

[Featured image] Social media marketer reviews post performance for a client.

What Is a Social Media Marketer? And How to Become One

Social media marketers use platforms like Facebook and TikTok to promote brands, attract customers, and boost engagement. This guide covers their role, required skills, how they differ from managers, and steps to start a career in social media marketing.

October 19, 2021

Article

A marketing manager meets with her team at a conference table. One woman has a laptop, glasses, and a coffee cup in front of her.

Marketing Manager: Role, Tasks, Skills, and Advancement

Learn more about what a marketing manager is responsible for, their daily tasks, and the key skills you'll need to be successful in this career.

September 29, 2021

Article

[Featured image] A social media manager sits at a desk with a desktop computer.

How to Become a Social Media Manager: Key Skills, Tasks, and More

Learn more about what it takes to succeed as a social media manager and the skills you'll need to become one.

March 30, 2021

Article

In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

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