Marketing

Explore articles about digital marketing, affiliate marketing, and marketing analytics. Learn about marketing career paths, certifications, SEO, social media, and how to build in-demand skills for career growth.

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[Featured image] Worker showing a group graphs of product performance on a projection screen

Competitive Product: Definition + How to Analyze One

Learn what competitive products are, what they mean for your business, and how to conduct a competitive product analysis.

April 20, 2022

Article

[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how it helps businesses, and the steps for building yours.

April 14, 2022

Article

[Featured Image] A person is presenting pie charts to show the impacts of a skim pricing sales strategy.

Is Skim Pricing Right for Your Business? A 2026 Guide

Skim pricing sets high initial prices for new products, then lowers them over time. This guide explains how to use price skimming effectively, compares it to penetration pricing, and outlines its pros, cons, and when it's the right strategy.

April 12, 2022

Article

[Featured image] Worker showing a group graphs of product performance on a projection screen

Competitive Product: Definition + How to Analyze One

Learn what competitive products are, what they mean for your business, and how to conduct a competitive product analysis.

April 20, 2022

Article

[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how it helps businesses, and the steps for building yours.

April 14, 2022

Article

Learn more about marketing

Status: Free Trial

University of London

Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business Management, Business, Sustainable Business

4.6
Rating, 4.6 out of 5 stars
562 reviews

Beginner · Specialization · 3 - 6 Months

Status: Free Trial

IE Business School

Skills you'll gain: Surveys, Survey Creation, Market Analysis, Product Strategy, Market Research, Product Marketing, Marketing Communications, Business Research, Strategic Marketing, Integrated Marketing Communications, Value Propositions, Customer Acquisition Management, Strategic Decision-Making, Consumer Behaviour, Marketing Analytics, Product Management, Product Lifecycle Management, Target Market, Decision Making, Marketing

4.5
Rating, 4.5 out of 5 stars
6.3K reviews

Beginner · Specialization · 3 - 6 Months

Status: Free Trial

Google

Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing Campaigns, Digital Marketing, Digital Marketing Tools, Marketing Automation, Campaign Planning, Content Performance Analysis, Information Privacy, Marketing Analytics, Promotional Strategies, Data Ethics, Digital Analysis, Smart Goals, Customer Retention, Key Performance Indicators (KPIs)

4.8
Rating, 4.8 out of 5 stars
2.9K reviews

Beginner · Course · 1 - 3 Months

[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 12, 2022

Article

[Featured image] Two marketing employees sit at a table looking at a laptop and working on Facebook marketing strategy.

Facebook Marketing: 2026 Strategy Guide

Learn how to build your brand and reach customers using Facebook marketing.

April 1, 2022

Article

[Featured image] A person with round glasses packs boxes for their ecommerce business from home and leans over table doing calculations on the calculator.

How to Start an E-commerce Business: A 2026 Guide

Build the e-commerce business of your dreams with help from this handy how-to guide.

March 30, 2022

Article

[Featured image] A marketing manager writes on a whiteboard where the words "customer segmentation" are written.

Customer Segmentation: Definition, Examples + How to Do It

Discover what customer segmentation is, how it helps businesses succeed, and how to segment and reach your customers more effectively.

March 23, 2022

Article

[featured image] Two blond women stand looking at a laptop screen.

What Is Online Marketing? Developing a Competitive Strategy

Learn more about online marketing—or digital marketing—which requires understanding your audience and tailoring your message to fit each online channel.

March 22, 2022

Article

[Featured image] A marketing team discusses brand strategy in front of a whiteboard with sticky notes on it.

What Is a Brand Strategy? And How to Create One

Learn more about brand strategy, why having one is important, and the steps you need to take to create your own brand strategy. Review the elements of a brand strategy template to help you get started.

March 18, 2022

Article

[Featured image] A team of marketers goes over a market analysis report in a brightly lit conference room.

Market Analysis: What It Is and How to Conduct One

Learn about the benefits of conducting a market analysis and how to do so.

March 18, 2022

Article

[Featured image] A person in a business suit presents a go-to-market strategy to their team in a conference room.

What Is a Go-To-Market Strategy? And How to Create One

Learn how creating a go-to-market strategy can prepare you for your product launch.

February 25, 2022

Article

[Featured image] Four colleagues sit at a conference table discussing business marketing.

Business Marketing: How to Build an Effective Strategy

Learn how business models shape business marketing by determining the right audience, messaging, and channels. And follow a step-by-step guide to build an effective approach to marketing your business.

February 25, 2022

Article

[Featured Image] A person is presenting pie charts to show the impacts of a skim pricing sales strategy.

Is Skim Pricing Right for Your Business? A 2026 Guide

Skim pricing sets high initial prices for new products, then lowers them over time. This guide explains how to use price skimming effectively, compares it to penetration pricing, and outlines its pros, cons, and when it's the right strategy.

April 12, 2022

Article

[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 12, 2022

Article

[Featured image] Two marketing employees sit at a table looking at a laptop and working on Facebook marketing strategy.

Facebook Marketing: 2026 Strategy Guide

Learn how to build your brand and reach customers using Facebook marketing.

April 1, 2022

Article

[Featured image] A person with round glasses packs boxes for their ecommerce business from home and leans over table doing calculations on the calculator.

How to Start an E-commerce Business: A 2026 Guide

Build the e-commerce business of your dreams with help from this handy how-to guide.

March 30, 2022

Article

[Featured image] A marketing manager writes on a whiteboard where the words "customer segmentation" are written.

Customer Segmentation: Definition, Examples + How to Do It

Discover what customer segmentation is, how it helps businesses succeed, and how to segment and reach your customers more effectively.

March 23, 2022

Article

[featured image] Two blond women stand looking at a laptop screen.

What Is Online Marketing? Developing a Competitive Strategy

Learn more about online marketing—or digital marketing—which requires understanding your audience and tailoring your message to fit each online channel.

March 22, 2022

Article

[Featured image] A marketing team discusses brand strategy in front of a whiteboard with sticky notes on it.

What Is a Brand Strategy? And How to Create One

Learn more about brand strategy, why having one is important, and the steps you need to take to create your own brand strategy. Review the elements of a brand strategy template to help you get started.

March 18, 2022

Article

[Featured image] A team of marketers goes over a market analysis report in a brightly lit conference room.

Market Analysis: What It Is and How to Conduct One

Learn about the benefits of conducting a market analysis and how to do so.

March 18, 2022

Article

[Featured image] A person in a business suit presents a go-to-market strategy to their team in a conference room.

What Is a Go-To-Market Strategy? And How to Create One

Learn how creating a go-to-market strategy can prepare you for your product launch.

February 25, 2022

Article

[Featured image] Four colleagues sit at a conference table discussing business marketing.

Business Marketing: How to Build an Effective Strategy

Learn how business models shape business marketing by determining the right audience, messaging, and channels. And follow a step-by-step guide to build an effective approach to marketing your business.

February 25, 2022

Article

In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

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