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    • Brand Management

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    374 results for "brand management"

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      University of California, Irvine

      Project Execution

      Skills you'll gain: Strategy and Operations, Leadership and Management, Project Management, Change Management, Procurement, Supply Chain and Logistics

      4.3

      (116 reviews)

      Beginner · Course · 1-3 Months

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      University of Michigan

      Social Work Practice: Advocating Social Justice and Change

      Skills you'll gain: Business Psychology, Culture, Leadership and Management

      4.8

      (312 reviews)

      Mixed · Course · 1-4 Weeks

    • Free

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      Caltech

      The Science of the Solar System

      Skills you'll gain: Business Analysis, Critical Thinking, Data Analysis, Data Visualization, Design and Product, Entrepreneurship, Exploratory Data Analysis, Leadership and Management, Machine Learning, Mathematical Theory & Analysis, Mathematics, Probability & Statistics, Problem Solving, Product Lifecycle, Reinforcement Learning, Research and Design, Scientific Visualization, Strategy and Operations

      4.8

      (737 reviews)

      Mixed · Course · 1-3 Months

    • Free

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      The University of Chicago

      Internet Giants: The Law and Economics of Media Platforms

      Skills you'll gain: Computer Graphics, Entrepreneurship, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations, Human Computer Interaction, Behavioral Economics, Business Psychology, Computer Networking, Finance, Regulations and Compliance, Virtual Reality

      4.8

      (1k reviews)

      Mixed · Course · 1-3 Months

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      Imperial College London

      Introduction to Digital health

      Skills you'll gain: Big Data, Data Management, Machine Learning

      4.6

      (138 reviews)

      Intermediate · Course · 1-4 Weeks

    • Free

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      The World Bank Group

      Les Partenariats Public-Privé (PPP): Comment offrir de meilleures infrastructures pour les services publics

      Skills you'll gain: Finance, Leadership and Management, Project Management, Strategy and Operations, Contract Management, Risk Management, Financial Management, Human Resources

      4.7

      (460 reviews)

      Mixed · Course · 1-4 Weeks

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      Free

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      Johns Hopkins University

      Black Lives Matter

      Skills you'll gain: Business Psychology, Culture, Leadership and Management, Communication, FinTech, Finance, Marketing, Social Media

      4.5

      (54 reviews)

      Beginner · Course · 1-4 Weeks

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      Free

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      The State University of New York

      Global Health Diplomacy

      Skills you'll gain: Entrepreneurship, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations, Business Psychology, Communication, Organizational Development, Problem Solving, Research and Design, Algebra

      4.5

      (96 reviews)

      Beginner · Course · 1-3 Months

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      University of Colorado Boulder

      Water in the Western United States

      Skills you'll gain: Business Analysis, Critical Thinking, Leadership and Management, Mathematics, Research and Design, Strategy and Operations

      4.8

      (18 reviews)

      Beginner · Course · 1-3 Months

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      Coursera Project Network

      SQL Window Functions for Analytics

      Skills you'll gain: Data Management, Databases, SQL, Statistical Programming, PostgreSQL

      4.6

      (19 reviews)

      Advanced · Guided Project · Less Than 2 Hours

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      Free

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      Rutgers the State University of New Jersey

      Revolutionary Ideas: Utility, Justice, Equality, Freedom

      Skills you'll gain: Strategy and Operations, Business Psychology, Culture, Leadership and Management

      4.7

      (240 reviews)

      Beginner · Course · 1-3 Months

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      Free

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      Erasmus University Rotterdam

      Business Model Innovation for Sustainable Landscape Restoration

      Skills you'll gain: Leadership and Management, Entrepreneurship, Marketing, Sales, Strategy, Strategy and Operations

      4.7

      (33 reviews)

      Beginner · Course · 1-3 Months

    Searches related to brand management

    brand management: aligning business, brand and behaviour
    brand and product management
    1…29303132

    In summary, here are 10 of our most popular brand management courses

    • Project Execution: University of California, Irvine
    • Social Work Practice: Advocating Social Justice and Change: University of Michigan
    • The Science of the Solar System: Caltech
    • Internet Giants: The Law and Economics of Media Platforms: The University of Chicago
    • Introduction to Digital health: Imperial College London
    • Les Partenariats Public-Privé (PPP): Comment offrir de meilleures infrastructures pour les services publics: The World Bank Group
    • Black Lives Matter: Johns Hopkins University
    • Global Health Diplomacy: The State University of New York
    • Water in the Western United States: University of Colorado Boulder
    • SQL Window Functions for Analytics: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    • Brand management is the process of shaping the perception of a company to increase its value in the hearts and minds of its customers - and the marketplace. Much more than simply a static, visual logo, the brand of today is an ever-changing customer experience delivered by the entire organization. Whether in personal or corporate branding, brand management is important to establishing a great reputation, growing a loyal customer base, and staying ahead of the competition.

      Especially in the digital era, it takes strong brand identity and agile brand marketing to punch through the noise of the increasingly saturated online landscape. While this can be challenging, the internet has also created new opportunities to create positive associations with brands through techniques like content marketing and influencer marketing. The ability to leverage digital analytics also offers new ways to identify your target audience as well as understand and improve your positioning within the competitive landscape.

      Thus, today brand management is more essential than ever as part of a savvy marketing strategy. The ability to connect with customers in more memorable ways and across more channels than ever allows creative brand managers to grow market share by growing mindshare, and generate more value for every marketing dollar spent.‎

    • With branding essential to all types of organizations - public, private, and non-profit - brand management is needed in all industries. Typical roles that draw on brand management expertise include digital marketers, social media managers, and other advertising, public relations, and marketing specialists.

      Having experience doing brand management and other marketing activities in these roles can prepare you to become an advertising manager. Advertising managers are responsible for coming up with compelling promotional campaign ideas as well as overseeing their execution by design and sales teams. According to the Bureau of Labor Statistics, employment growth for marketing managers will increase faster than the economy-wide average, but opportunities will be greatest for managers with expertise in the digital realm as print media fades in relevance.‎

    • Yes! Coursera offers online courses and Specializations in brand management and related topics like content strategy and influencer marketing. And, in keeping with Coursera’s own brand strategy of only offering high quality online courses from top-ranked programs, you can learn about brand management from leading experts at schools like the University of London, the University of Pennsylvania, and Northwestern University. You’ll do the same coursework and get the same credits as on-campus students, as well as having access to faculty via live virtual office hours, but paying a significantly lower cost.‎

    • Before you start learning brand management, it helps to have experience working with others on teams and managing projects that require keeping track of tasks and meeting deadlines. You also should have strong verbal and written communication skills, analytical skills, and research skills. Brand managers often have technology skills and know how to use a computer. They feel comfortable working with digital marketing tools like social media platforms that they use for market research, campaign management, and progress monitoring.‎

    • The kind of people best suited for roles in brand management have the ability to connect with people and take the time to get to know what interests them. They typically enjoy doing market research and analyzing trends to plan for marketing campaigns and monitoring the effectiveness of campaigns to find what works and doesn’t work for a particular brand or demographic. Brand managers are usually comfortable working on collaborative teams with others. In some cases, they lead the teams and delegate responsibilities and tasks. They also tend to be creative individuals who enjoy coming up with ideas and taking the steps to implement them. It’s also helpful to feel comfortable presenting to large and small groups of content creators and decision makers.‎

    • If you’re a natural storyteller who likes getting to know people and doing what it takes to understand what their wants and needs are, learning brand management may be right for you. The work of brand managers may be a good fit for you if you enjoy spending time digging through data and analyzing metrics like impressions, reach, and conversions. You may want to learn about brand management if you work or want to work in a related field like public relations, marketing, advertising, and product management or if you’re considering a career as a content creator who will produce work used by brand managers.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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