SEO courses can help you learn keyword research, on-page optimization, link building, and content strategy. You can build skills in analyzing website performance, understanding search engine algorithms, and creating SEO-friendly content. Many courses introduce tools like Google Analytics, SEMrush, and Moz, which help you track metrics, optimize your site, and improve your search rankings. By applying these skills and tools, you can enhance your online visibility and drive more organic traffic to your website.

Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Performance marketing, Email Automation, Marketing
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Prompt Engineering, Keyword Research, Blogs, Search Engine Optimization, Content Creation, Generative AI, Web Content, Editing, Writing and Editing
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing
Build toward a degree
Advanced · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Auditing, Content Strategy, Web Analytics, Content Performance Analysis, Technical Support, Extensible Markup Language (XML)
Beginner · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Web Analytics and SEO, Competitive Analysis, Keyword Research, Content Strategy, Business Strategy, Marketing Strategies, Analysis, Auditing
Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Content Performance Analysis, Web Content
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Drive Engagement, Generative AI, Business Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Analysis, Auditing, Business Metrics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Search Engine Marketing, Campaign Management, Google Ads, Online Advertising, Return On Investment, Pay Per Click Advertising, Performance marketing, Advertising Campaigns, Marketing Effectiveness, Cost Reduction, Paid media, Performance Measurement
Beginner · Course · 1 - 4 Weeks
Universidade de São Paulo
Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement
Beginner · Course · 1 - 3 Months