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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University of California, Irvine

      Salesforce Fundamentals

      Skills you'll gain: Salesforce, Data Quality, Data Modeling, Data Integration, Business Process Automation, Salesforce Development, Email Marketing, Data Security, Data Cleansing, Data Management, Process Design, User Accounts, Customer Relationship Management (CRM) Software, Customer Engagement, Dashboard, Customer Relationship Management, Business Reporting, Administration, Automation, Role-Based Access Control (RBAC)

      4.3
      Rating, 4.3 out of 5 stars
      ·
      255 reviews

      Beginner · Specialization · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      Planificación y estrategia de marketing digital

      Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Customer Relationship Building, Content Strategy, Marketing Analytics, Social Media Marketing, Marketing Strategies, Lead Generation, Customer Acquisition Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      188 reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of Maryland, College Park

      Writing Winning Resumes and Cover Letters

      Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Keyword Research, Analytical Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      331 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      N

      National Taiwan University

      Operations Research (3): Theory

      Skills you'll gain: Operations Research, Network Model, Statistical Machine Learning, Applied Mathematics, Mathematical Modeling, Machine Learning, Transportation Operations, Process Optimization, Advanced Mathematics, Linear Algebra, Algorithms

      4.9
      Rating, 4.9 out of 5 stars
      ·
      91 reviews

      Advanced · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Everyday Excel, Part 2

      Skills you'll gain: Regression Analysis, Depreciation, Microsoft Excel, Statistical Modeling, Excel Formulas, Financial Analysis, Cash Flows, Predictive Modeling, Data Management, Financial Modeling, Business Mathematics, Financial Forecasting, Process Optimization, Data Analysis, Complex Problem Solving

      4.7
      Rating, 4.7 out of 5 stars
      ·
      560 reviews

      Intermediate · Course · 1 - 3 Months

    • S

      SAS

      Statistical Thinking for Industrial Problem Solving, presented by JMP

      Skills you'll gain: Exploratory Data Analysis, Data Compilation, Correlation Analysis, Data Collection, Statistical Inference, Statistical Methods, Statistical Modeling, Predictive Modeling, Data Analysis, Data-Driven Decision-Making, Regression Analysis, Statistical Analysis, Probability & Statistics, Statistical Visualization

      4.9
      Rating, 4.9 out of 5 stars
      ·
      92 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Minnesota

      Matrix Methods

      Skills you'll gain: Dimensionality Reduction, NumPy, Linear Algebra, Machine Learning Methods, Data Analysis, Numerical Analysis, Mathematical Modeling, Applied Mathematics, Applied Machine Learning, Data Manipulation, Exploratory Data Analysis, Algorithms, Python Programming

      4.1
      Rating, 4.1 out of 5 stars
      ·
      243 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Introduction to Market Research

      Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Meta

      Desarrollador de Meta de Android

      Skills you'll gain: React Native, User Research, UI/UX Research, Persona (User Experience), Restful API, Design Research, Android Studio, Version Control, Kotlin, User Experience Design, Android Jetpack, Unix Commands, Android Development, Interaction Design, Git (Version Control System), GitHub, Algorithms, Jest (JavaScript Testing Framework), Usability, Mobile Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      310 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • S

      SAS

      Statistics with SAS

      Skills you'll gain: SAS (Software), Statistical Hypothesis Testing, Statistical Software, Statistical Analysis, Predictive Modeling, Statistical Modeling, Statistical Methods, Regression Analysis, Probability & Statistics, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      297 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Minnesota

      Advanced Models for Decision Making

      Skills you'll gain: Operations Research, Supply Chain, Business Analytics, Mathematical Modeling, Manufacturing Operations, Workforce Planning, Microsoft Excel, Resource Allocation, Finance, Production Planning, Investment Management, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Aptly

      TikTok for Business

      Skills you'll gain: TikTok, Social Media Content, Social Media Marketing, Social Media Strategy, Content Creation, Marketing, Brand Awareness, Marketing Strategy and Techniques, Content Strategy, Customer Engagement, Video Editing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

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    1…858687…310

    In summary, here are 10 of our most popular marketing analytics courses

    • Salesforce Fundamentals: University of California, Irvine
    • Planificación y estrategia de marketing digital: Tecnológico de Monterrey
    • Writing Winning Resumes and Cover Letters: University of Maryland, College Park
    • Operations Research (3): Theory: National Taiwan University
    • Everyday Excel, Part 2: University of Colorado Boulder
    • Statistical Thinking for Industrial Problem Solving, presented by JMP: SAS
    • Matrix Methods: University of Minnesota
    • Introduction to Market Research: Coursera Instructor Network
    • Desarrollador de Meta de Android: Meta
    • Statistics with SAS: SAS

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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