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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University at Buffalo

      Data-Driven Process Improvement

      Skills you'll gain: Process Mapping, Data Collection, Business Process Improvement, Data Strategy, Process Analysis, Data-Driven Decision-Making, Performance Measurement, Process Flow Diagrams, Business Analytics, Operational Performance Management, Gap Analysis, Key Performance Indicators (KPIs), Internet Of Things, Data Integrity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      228 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Marketing de Mídias Sociais do Meta

      Skills you'll gain: Data Storytelling, Social Media Content, Social Media Marketing, Social Media Management, Paid media, Social Media, Target Audience, Marketing Analytics, Social Media Strategy, Social Media Campaigns, Marketing Effectiveness, Content Creation, Facebook, Campaign Management, Data-Driven Decision-Making, Instagram, Goal Setting, Advertising Campaigns, Regulation and Legal Compliance, General Data Protection Regulation (GDPR)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      67 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      V

      Vanderbilt University

      ChatGPT + Excel: Master Data, Make Decisions, Tell Stories

      Skills you'll gain: Data Storytelling, Data Presentation, Data Synthesis, Microsoft Excel, Infographics, Data Analysis, Data Cleansing, Data Import/Export, ChatGPT, Statistical Reporting, Data Integration, Data Transformation, Data Validation, Exploratory Data Analysis, Prompt Engineering, Data Quality, Generative AI

      4.8
      Rating, 4.8 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Aptly

      Getting Started with TikTok

      Skills you'll gain: TikTok, Storytelling, Video Editing, Content Creation, Social Media Content, Social Media, Social Media Marketing, User Research, Business Marketing, Customer Engagement, User Accounts, Demography

      4.9
      Rating, 4.9 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Project Management Tracker using Google Sheets

      Skills you'll gain: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Project Coordination, Small Business Accounting, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      272 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Perform exploratory data analysis on retail data with Python

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Data Analysis, Data Cleansing, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Matplotlib, Data Manipulation, Customer Analysis, Analytical Skills, Trend Analysis, Pandas (Python Package), Python Programming, Jupyter

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • L

      LearnQuest

      Ethics in the Age of AI

      Skills you'll gain: Data Ethics, Predictive Modeling, OpenAI, Algorithms, Data Collection, Machine Learning, Predictive Analytics, Artificial Intelligence, Information Privacy, Game Theory, Large Language Modeling, Ethical Standards And Conduct, Personally Identifiable Information, Statistical Modeling, Machine Learning Algorithms, Analytical Skills, Artificial Intelligence and Machine Learning (AI/ML), Analysis, Data Security, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      754 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Universidad Austral

      Coberturas de riesgo con futuros y opciones para agrobusiness

      Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Risk Management, Risk Mitigation, Market Dynamics, Business Risk Management, Risk Analysis, Market Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      112 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      LearnQuest

      Key Technologies in Data Analytics

      Skills you'll gain: Data Warehousing, Data Visualization, Data Analysis, Cloud Computing, Data Architecture, Big Data, Cloud Services, Analytics, Data Storage, Cloud Computing Architecture, Cloud Infrastructure, Cloud Solutions, Scalability, Data Processing, Extract, Transform, Load, Cloud Platforms, Statistical Analysis, Data Integration, Data Mining, Spreadsheet Software

      3.7
      Rating, 3.7 out of 5 stars
      ·
      143 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      N

      National Taiwan University

      用 Python 做商管程式設計(二)(Programming for Business Computing in Python (2))

      Skills you'll gain: Data Structures, Data Visualization Software, Financial Data, Financial Analysis, Data Analysis, Debugging, Programming Principles, Data Processing, Python Programming, Data Manipulation, File Management, Scripting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      261 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Cloud Computing Applications, Part 2: Big Data and Applications in the Cloud

      Skills you'll gain: Big Data, Apache Spark, Data Storage Technologies, Apache Hadoop, Distributed Computing, Data Storage, Data Processing, NoSQL, Apache Kafka, Real Time Data, Cloud Computing, Databases, Analytics, Deep Learning, Scalability, Machine Learning Algorithms, Graph Theory, Live Streaming

      4.3
      Rating, 4.3 out of 5 stars
      ·
      340 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Wharton Entrepreneurship Capstone

      Skills you'll gain: Proposal Development, Business Valuation, Peer Review, Financial Analysis, Due Diligence, Presentations, Entrepreneurship, Business Planning, Competitive Analysis, Constructive Feedback, Storytelling, Business Research, Financial Forecasting, Market Analysis, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      259 reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data-Driven Process Improvement: University at Buffalo
    • Marketing de Mídias Sociais do Meta: Meta
    • ChatGPT + Excel: Master Data, Make Decisions, Tell Stories: Vanderbilt University
    • Getting Started with TikTok: Aptly
    • Create a Project Management Tracker using Google Sheets: Coursera Project Network
    • Perform exploratory data analysis on retail data with Python: Coursera Project Network
    • Ethics in the Age of AI: LearnQuest
    • Coberturas de riesgo con futuros y opciones para agrobusiness: Universidad Austral
    • Key Technologies in Data Analytics: LearnQuest
    • 用 Python 做商管程式設計(二)(Programming for Business Computing in Python (2)): National Taiwan University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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