![[Featured Image] A brand manager points to a chart as they discuss brand marketing with five people at a conference table.](https://images.ctfassets.net/wp1lcwdav1p1/2RoEKLVAy7zVrNQz1YTX5g/dcea7555b2576ccfc15eca9682330dba/GettyImages-1227481145-converted-from-jpg.webp?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
Brand Marketing: What It Is + How to Create Your Strategy
Explore how brand marketing helps businesses build brand equity and promote their product lines, and discover the steps of creating a brand marketing strategy for your business.
May 11, 2022
Article

![[Featured image] A person with blonde hair and wearing a white jacket is running a meeting with charts and a computer, with a colleague in a blue jacket and glasses and a person with a beard.](https://images.ctfassets.net/wp1lcwdav1p1/4zmxwKFxzPUbg4UxtdHstk/36d66867ef550506b294cb1e5439e65e/GettyImages-1199434187__1_-converted-from-jpg.webp?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A digital marketing expert wearing glasses sits at a shared desk and reviews the performance of marketing channels on his desktop monitor.](https://images.ctfassets.net/wp1lcwdav1p1/3XaZSPjsEKnxXUAj0IBrbi/0172f47e192bf35d2e7162fc5b2e80b7/GettyImages-1092645754.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)



![[Featured Image] A job candidate in glasses answers sales interview questions.](https://images.ctfassets.net/wp1lcwdav1p1/sRLhKW83gY03vUL9GbpA7/a1ccb22a09cbd5993d8834839dd48c59/GettyImages-948434250-converted-from-jpg.webp?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Two men, both wearing glasses and aprons, serve their customers at their business.](https://images.ctfassets.net/wp1lcwdav1p1/766obnlIkqoDPmrN5b0wNf/1d41413d9baeb57ddc5fd651b898c981/GettyImages-674171012.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A food influencer holds a cake and smiles in front of a video camera.](https://images.ctfassets.net/wp1lcwdav1p1/38HSZZQlGkn3xx7zKBfhJp/ab4e46bc6d010c985b8442bebf5d77c2/GettyImages-1310968181.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Two professionals sit at a table going over a competitive analysis report. Both of them have laptops in front of them.](https://images.ctfassets.net/wp1lcwdav1p1/2g2BqXo0mKYvDNEMIC5wia/0d51001aeb8805430e4be0ff033013cb/GettyImages-1279840157.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Woman showing a business plan to a man at a desk.](https://images.ctfassets.net/wp1lcwdav1p1/8jaIrEmfb9uCidnAGOr2F/795a1754077c71104a06faa4caf76f10/GettyImages-1127726432__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Worker showing a group graphs of product performance on a projection screen](https://images.ctfassets.net/wp1lcwdav1p1/4fjcwNf0mYnA3OJ5QAYS8T/2231db64a6c57db82759cc300c872545/GettyImages-1173329350.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.](https://images.ctfassets.net/wp1lcwdav1p1/6Zu0GIBJQhYn9fHpPSasFj/ef13d1c8607803191c0ac0f941870cd2/GettyImages-1308710186.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A person is presenting pie charts to show the impacts of a skim pricing sales strategy.](https://images.ctfassets.net/wp1lcwdav1p1/2vdMnuAlkiEnprgAMbv68X/37255c76ed819fb4800c95f552544d5a/SI3Oykm4.png?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] An omnichannel marketing team meets in an office.](https://images.ctfassets.net/wp1lcwdav1p1/6rhacmi82GFe4w5qxrVMe9/fc4311b2bacd8dfa47ed019e5a77acb9/PXLoehLk.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
