What skills can I learn in social media marketing courses?

Social media marketing courses typically cover a broad range of essential skills including: Social media strategy and planning Creating and curating engaging content Utilizing platforms like Meta, Instagram, X, and LinkedIn Digital advertising and promotions on social media Analytics and data analysis to measure campaign effectiveness SEO techniques for enhancing online visibility Community management and customer engagement strategies Crisis management and brand reputation monitoring

Do I need prior experience in marketing to start social media marketing courses?

No prior marketing experience is necessary to begin with beginner social media marketing courses. The program offerings are designed to support learners at all levels: Newcomers can start with the basics of social media platforms and simple content creation. Intermediate learners can develop targeted marketing campaigns and learn to analyze engagement data. Advanced professionals can refine large-scale strategies and explore integrated digital marketing techniques.

What social media marketing certifications and credentials are available?

Social media marketing courses on Coursera offer various credential options: Certifications in comprehensive social media marketing Professional certificates from industry leaders Specialized course certificates that focus on particular skills such as influencer marketing or social media analytics These certificates can be instrumental in validating your skills and for enhancing your professional profile on platforms like LinkedIn.

What career opportunities are available with skills in social media marketing?

Skills in social media marketing can lead to diverse roles in the marketing and communications sectors including: Social Media Manager Digital Marketing Specialist Content Strategist Brand Manager SEO Specialist Community Manager Professionals in these roles use their social media marketing skills to build brand awareness, engage with customers, and drive sales and traffic through targeted digital campaigns.

How can I purchase social media marketing training courses for my team?

Looking to enhance your team's social media marketing skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our social media marketing training options and make a purchase, please visit our Coursera for Teams page.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

Filter by

Subject

Required

Business(1,795)

Social Sciences(811)

Computer Science(243)

Data Science(225)

Language

Required

The language used throughout the course, in both instruction and assessments.

English(2,565)

Spanish(2,076)

French(1,726)

Portuguese (Brazil)(1,665)

Learning Product

Required

Guided Projects(611)

Build job-relevant skills in under 2 hours with hands-on tutorials.

Courses(2,580)

Learn from top instructors with graded assignments, videos, and discussion forums.

Projects(7)

Learn a new tool or skill in an interactive, hands-on environment.

Specializations(439)

Get in-depth knowledge of a subject by completing a series of courses and projects.

Professional Certificates(86)

Earn career credentials from industry leaders that demonstrate your expertise.

MasterTrack® Certificates(6)

Earn career credentials while taking courses that count towards your Master’s degree.

Degrees(24)

Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

Graduate Certificates(13)

Earn a university-issued career credential in a flexible, interactive format.

University Certificates(3)

Graduate level learning within reach.

Level

Required

Beginner(2,554)

Intermediate(671)

Advanced(62)

Mixed(436)

Duration

Required

Less Than 2 Hours(618)

1-4 Weeks(1,269)

1-3 Months(1,382)

3-6 Months(451)

6-12 Months(22)

1-4 Years(24)

Skills

Required

Communication(1,121)

Leadership and Management(1,004)

Strategy(781)

Marketing(709)

Subtitles

Required

English(2,820)

Spanish(2,222)

French(1,881)

Portuguese (Brazil)(1,786)

Educator

Required

Coursera Project Network(613)

University of Colorado Boulder(149)

University of Michigan(129)

Fundação Instituto de Administração(107)

Explore the Social Media Marketing Course Catalog

Digital Marketing Institute
Facebook, Instagram, and Snapchat Marketing
Skills you'll gain: Advertising, Digital Marketing, Marketing, Media Strategy & Planning, Social Media, Strategy, Brand Management, Communication, Marketing Management, Strategy and Operations
4.1
Rating, 4.1 out of 5 stars
70 reviews
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Building a Business Presence With Facebook Marketing
Skills you'll gain: Advertising, Digital Marketing, Marketing, Social Media
4.6
Rating, 4.6 out of 5 stars
1.2K reviews
Beginner · Guided Project · Less Than 2 Hours
Rutgers the State University of New Jersey
Influencer Marketing Strategy
Skills you'll gain: Marketing, Strategy
4.3
Rating, 4.3 out of 5 stars
183 reviews
Intermediate · Course · 1 - 3 Months
University of Colorado Boulder
Social Media Advertising
Skills you'll gain: Marketing, Social Media
4.6
Rating, 4.6 out of 5 stars
311 reviews
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Measure a Marketing Strategy using Facebook Insights
Skills you'll gain: Marketing, Strategy
4.7
Rating, 4.7 out of 5 stars
42 reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Create Social Media Ad Campaign using Canva
Skills you'll gain: Computer Graphics, Graphic Design
4.4
Rating, 4.4 out of 5 stars
29 reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Create social media content with Prezi
Skills you'll gain: Graphic Design, Social Media
4
Rating, 4 out of 5 stars
29 reviews
Beginner · Guided Project · Less Than 2 Hours
Adobe
Social Media Content and Strategy
Skills you'll gain: Social Media
4.6
Rating, 4.6 out of 5 stars
41 reviews
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Organic Marketing: Facebook Groups For Small Businesses
Skills you'll gain: Entrepreneurship, Marketing, Social Media
4.6
Rating, 4.6 out of 5 stars
722 reviews
Intermediate · Guided Project · Less Than 2 Hours
Coursera Project Network
Introduction to PicsArt for Social Media Marketing
Skills you'll gain: Business, Entrepreneurship, Graphic Design, Marketing
4.5
Rating, 4.5 out of 5 stars
81 reviews
Beginner · Guided Project · Less Than 2 Hours
Google
From Likes to Leads: Interact with Customers Online
Skills you'll gain: Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Social Media, Advertising, Data Analysis, Strategy
4.8
Rating, 4.8 out of 5 stars
3.4K reviews
Beginner · Course · 1 - 3 Months
University of California, Davis
Advanced Content and Social Tactics to Optimize SEO
Skills you'll gain: Marketing, Search Engine Optimization, Social Media
4.6
Rating, 4.6 out of 5 stars
1.2K reviews
Intermediate · Course · 1 - 4 Weeks

Social Media Marketing learners also search

Facebook Marketing

Content Marketing

Internet Marketing

Beginners Social Media Marketing

1 2 3 4…315

In summary, here are 10 of our most popular social media marketing courses

Facebook, Instagram, and Snapchat Marketing: Digital Marketing Institute
Building a Business Presence With Facebook Marketing: Coursera Project Network
Influencer Marketing Strategy: Rutgers the State University of New Jersey
Social Media Advertising: University of Colorado Boulder
Measure a Marketing Strategy using Facebook Insights: Coursera Project Network
Create Social Media Ad Campaign using Canva: Coursera Project Network
Create social media content with Prezi : Coursera Project Network
Social Media Content and Strategy: Adobe
Organic Marketing: Facebook Groups For Small Businesses: Coursera Project Network
Introduction to PicsArt for Social Media Marketing: Coursera Project Network

Social Media Marketing Courses Online

Filter by

Explore the Social Media Marketing Course Catalog

Facebook, Instagram, and Snapchat Marketing

Building a Business Presence With Facebook Marketing

Influencer Marketing Strategy

Social Media Advertising

Measure a Marketing Strategy using Facebook Insights

Create Social Media Ad Campaign using Canva

Create social media content with Prezi

Social Media Content and Strategy

Organic Marketing: Facebook Groups For Small Businesses

Introduction to PicsArt for Social Media Marketing

From Likes to Leads: Interact with Customers Online

Advanced Content and Social Tactics to Optimize SEO

Social Media Marketing learners also search

In summary, here are 10 of our most popular social media marketing courses

Skills you can learn in Marketing

Frequently Asked Questions about Social Media Marketing

What skills can I learn in social media marketing courses? ‎

Do I need prior experience in marketing to start social media marketing courses?‎

What social media marketing certifications and credentials are available?‎

What career opportunities are available with skills in social media marketing?‎

How can I purchase social media marketing training courses for my team?‎

Other topics to explore