About this Course

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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 33 hours to complete

Suggested: 6 weeks of study, 6-10 hours/week...


Subtitles: English, French

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 33 hours to complete

Suggested: 6 weeks of study, 6-10 hours/week...


Subtitles: English, French

Syllabus - What you will learn from this course


Week 1

7 hours to complete

Module 1: Overall approach to Design Thinking

7 hours to complete
10 videos (Total 80 min), 9 readings, 6 quizzes
10 videos
Introduction to our guest speakers4m
Definitions of Design Thinking7m
"Design" in Design Thinking11m
Advanced Thinking Part I6m
Advanced Thinking Part II7m
Design Thinking in Practice4m
The 3 phases of Design Thinking11m
About Visualization and Storytelling5m
Types of projects11m
9 readings
Course Syllabus15m
Description: Module 12m
Optional reading: Change by design5m
The Insurance Example10m
Additional Readings: Design thinking is intuitive thinking10m
An overview of the Design Thinking Approach10m
Exercise: Storyboarding and storytelling reflective1h
Additional Readings30m
List of examples of projects suitable for a Design Thinking approach10m
5 practice exercises
Practice Quiz M1L212m
Practice Quiz M1L36m
Practice Quiz M1L46m
Practice Quiz6m
Graded Quiz Module 120m

Week 2

9 hours to complete


9 hours to complete
9 videos (Total 51 min), 5 readings, 5 quizzes
9 videos
The challenge definition and its scope Part 16m
Challenge definition and its scope Part 24m
What type of data?5m
Value Analysis2m
Qualitative and primary data collection9m
Examples of Observation4m
Observation in Practice Part I7m
Observation in Practice Part II7m
5 readings
Module 2 Description15m
Exercise: Step 1: Articulation of the problem and auto scoping2h
Exercise: Step 2: Data collection plan and effective collection5h
Additional Readings10m
A guide to identify analogies?2m
5 practice exercises
HMW question15m
Practice Quiz M2L16m
Practice Quizz M2L26m
Practice Quiz M2L36m
Practice Quiz M2L46m

Week 3

6 hours to complete


6 hours to complete
3 videos (Total 22 min), 6 readings, 4 quizzes
3 videos
Insight Emergence7m
Synthesis of the inspiration phase1m
6 readings
How to design personae?10m
Examples of Personae and Journey maps10m
How to identify extreme users10m
Criteria for insights and the final HMW articulation10m
Exercise: Final articulation HMW and the persona(s) you target1h
Additional readings: About insights10m
3 practice exercises
Practice Quiz M2BL56m
Practice Quiz M2BL66m
Graded Quiz Module 2A&2B20m

Week 4

3 hours to complete


3 hours to complete
5 videos (Total 33 min), 2 readings, 3 quizzes
5 videos
Ideation: rules for ideas generation7m
Ideation: tips for ideas generation and fixation effect9m
Ideation workshop at Paris Chamber of Commerce4m
Concept development6m
2 readings
Module Description10m
How to present a concept?10m
2 practice exercises
Practice Quiz M3AL110m
Practice Quiz M3AL210m
20 ReviewsChevron Right

Top reviews from Design Thinking

By AMJan 28th 2020

I've learned a lot of inspiring technics and more again, the philosophy design thinking as a human-centered approach, the innovation for good. I highly recommend this course.

By STJan 1st 2020

This class is on par with the quality of training that I received when I took Design Thinking training at IDEO campus in 2018.


Image of instructor, Sihem Jouini

Sihem Jouini 

Associate Professor
Informations Systems and Operations Management
5,973 Learners
1 Course

Offered by

HEC Paris logo

HEC Paris

Start working towards your Master's degree

This course is part of the 100% online MSc in Innovation and Entrepreneurship from HEC Paris. If you are admitted to the full program, your courses count towards your degree learning.

About the Managing Innovation and Design Thinking Specialization

Go beyond general management with structured models and techniques used by successful entrepreneurs and CEOs. You will learn how to drive innovation at any stage of business development — from developing an idea to leading a company. Taught by award-winning faculty from HEC Paris, one of Europe’s leading business schools, the curriculum provides structured models and techniques that teach you to be an innovator and change-maker in any industry. This Specialization is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your courses count towards your degree program....
Managing Innovation and Design Thinking

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • Our pedagogical approach combines frameworks based on cutting-edge research in organizational behavioral, psychological and sociological theories, with evidence from cases and guest speakers. It mixes theory and practice: it shows the tools through projects therefore they are embedded in real situations as well as their foundations leading to their benefits and limits.

    You will practice the tools in your project individually and as a group. You will leverage the creative capacity of the group and you will have the opportunity to work with your peers and therefore challenge your understanding of the principles and the method learned.

    The course features several examples of design thinking projects from different sectors. The examples are taken from french multinational corporation leader in their sector.

    The ten guest speakers experienced in design thinking belong to a wide range of firms (Business to Business, Business to consumer, industry, services, etc.) and industries (aeronautics, automotive, food, services, design, consultancy, etc).

    The course leverages as well examples from international context known for its excellence in design thinking such as Ideo.

    Our goal is to make sure that you complete this course with the best understanding of what design thinking for innovation entails.

More questions? Visit the Learner Help Center.