About this Course

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Beginner Level
Approx. 24 hours to complete
English
Subtitles: English, French
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 24 hours to complete
English
Subtitles: English, French

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HEC Paris

Start working towards your Master's degree

This course is part of the 100% online MSc in Innovation and Entrepreneurship from HEC Paris. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

5 hours to complete

Module 1: Evaluating your idea

5 hours to complete
13 videos (Total 59 min), 17 readings, 5 quizzes
13 videos
Course overview3m
Introduction1m
Video case: D-Vine9m
Why value matters2m
Value-based analysis7m
What is a value proposition?6m
Drawing a value curve5m
From value created to value added2m
Practitioners' view: Elizabeth Markevitch, IkonoTV6m
Value capture through business modeling4m
In search of the right business model4m
Conclusion1m
17 readings
Before we get started...2m
Course roadmap1m
Our pedagogical approach2m
Module introduction Learning outcomes2m
Roadmap1m
About this lesson2m
The added-value theory of business10m
About this lesson2m
4 steps to building a compelling value proposition10m
How to build a unique value proposition10m
About IkonoTV10m
About this lesson2m
Business model canvas of D-Vine10m
Rethinking business models to fight poverty10m
About this lesson1m
Peer Reviews Overview: Qualities of strong feedback10m
Additional resources10m
4 practice exercises
Practice quiz30m
Practice quiz30m
Practice quiz5m
Graded quiz Module 120m
Week
2

Week 2

7 hours to complete

Module 2: Managing people

7 hours to complete
11 videos (Total 52 min), 15 readings, 7 quizzes
11 videos
Video case: The onion problem3m
Why incentives matter4m
Principal-agent framework5m
Pay-for-performance6m
Why is finding a good performance measure so hard?6m
Making humans more human6m
Summing up: On cobras and blood donors2m
Practitioners' view: Simone Zanoni, Le George4m
Selection and retention of employees5m
Conclusion1m
15 readings
Module introduction and Learning outcomes2m
Roadmap1m
About this lesson1m
The kitchen brigade10m
Misaligned incentives and scandals10m
About this lesson1m
Instructions10m
What we learn from this exercise10m
Managerial incentives: Life-cycles and the influence of learning processes10m
About this lesson2m
When do monetary incentives backfire?10m
About this lesson1m
How to inspire creativity and reward good employees10m
About this lesson1m
Additional resources10m
6 practice exercises
Practice quiz30m
Minimum compensation30m
Practice quiz30m
Practice quiz30m
Practice quiz30m
Graded quiz Module 220m
Week
3

Week 3

6 hours to complete

Module 3: Designing organizations

6 hours to complete
10 videos (Total 53 min), 14 readings, 6 quizzes
10 videos
Video case: Superamas11m
Why structure and culture matter3m
Structure: Organizing principle5m
Authority and control5m
The culture of your organization5m
Shaping an organizational culture6m
Practitioners' view: Alessandro Varisco, Twin-Set7m
It’s all about fit4m
Conclusion1m
14 readings
Learning outcomes2m
Roadmap1m
About this lesson2m
About Superamas10m
About this lesson1m
Do workplace hierarchies still matter?10m
Structure and culture at Pixar10m
About this lesson1m
Culture and norms of behavior in creative industries10m
About this lesson1m
About Twin-Set10m
Recruiting for cultural fit10m
About this lesson1m
Additional resources10m
5 practice exercises
Practice quiz30m
Practice quiz30m
Practice quiz30m
Practice quiz30m
Graded quiz Module 330m
Week
4

Week 4

6 hours to complete

Module 4: Re-designing for growth

6 hours to complete
14 videos (Total 60 min), 15 readings, 7 quizzes
14 videos
Video case: L’Atelier des Chefs11m
Why growth matters4m
Dimensions of growth3m
Horizontal growth3m
Activity debrief: Horizontal growth at L’atelier des Chefs3m
Vertical growth5m
Geographic growth5m
Growing beyond the founding team5m
Incentives and growth5m
Structure and culture re-loaded5m
Conclusion1m
Final conclusion1m
Making of "Organizing for innovation"1m
15 readings
Learning outcomes2m
Roadmap1m
About this lesson1m
Cooking schools in France10m
About this lesson1m
Preparing your organization for growth10m
About this lesson1m
Vertical integration works for Apple - but it won’t for everyone10m
About this lesson2m
The merger between Yoox and Net-a-Porter10m
Corporate culture can break or make a merger10m
About this lesson1m
Additional resources10m
Before we part...10m
Course Evaluation: Organizational Design10m
6 practice exercises
Activity: Putting growth to a test30m
Practice quiz30m
Practice quiz30m
Practice quiz5m
Graded quiz Module 420m
Verification of Course Evaluation Completion30m

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About the Managing Innovation and Design Thinking Specialization

Go beyond general management with structured models and techniques used by successful entrepreneurs and CEOs. You will learn how to drive innovation at any stage of business development — from developing an idea to leading a company. Taught by award-winning faculty from HEC Paris, one of Europe’s leading business schools, the curriculum provides structured models and techniques that teach you to be an innovator and change-maker in any industry. This Specialization is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your courses count towards your degree program....
Managing Innovation and Design Thinking

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