Marketing

Marketing courses teach strategies for influencing customer behavior throughout the customer lifecycle. Learn fundamentals like creating a marketing strategy, brand building, advertising and budget allocation, and leveraging digital and social media channels to reach your business goals.

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Brand Management: Aligning Business, Brand and Behaviour

Brand Management: Aligning Business, Brand and Behaviour

University of London
COURSE
Rated 4.9 out of five stars. 2733 reviews
Viral Marketing and How to Craft Contagious Content

Viral Marketing and How to Craft Contagious Content

University of Pennsylvania
COURSE
Introduction to Marketing

Introduction to Marketing

University of Pennsylvania
COURSE
Marketing Analytics

Marketing Analytics

University of Virginia
COURSE
Rated 4.7 out of five stars. 4930 reviews
The Strategy of Content Marketing

The Strategy of Content Marketing

University of California, Davis
COURSE
Rated 4.5 out of five stars. 2356 reviews
Marketing in a Digital World

Marketing in a Digital World

University of Illinois at Urbana-Champaign
COURSE
Rated 4.7 out of five stars. 11967 reviews
Gamification

Gamification

University of Pennsylvania
COURSE
Introduction to Search Engine Optimization

Introduction to Search Engine Optimization

University of California, Davis
COURSE
Rated 4.6 out of five stars. 6078 reviews
Marketing Digital

Marketing Digital

Universidade de São Paulo
COURSE
Rated 4.8 out of five stars. 1435 reviews
Sports Marketing

Sports Marketing

Northwestern University
COURSE
Rated 4.7 out of five stars. 635 reviews
What is Social?

What is Social?

Northwestern University
COURSE
Rated 4.6 out of five stars. 3435 reviews
Search Engine Optimization Fundamentals

Search Engine Optimization Fundamentals

University of California, Davis
COURSE
Rated 4.7 out of five stars. 2081 reviews
Arts and Heritage Management

Arts and Heritage Management

Università Bocconi
COURSE
Rated 4.8 out of five stars. 768 reviews
Introduction to the Digital Advertising Landscape

Introduction to the Digital Advertising Landscape

University of Colorado Boulder
COURSE
Rated 4.5 out of five stars. 182 reviews
Digital Media and Marketing Strategies

Digital Media and Marketing Strategies

University of Illinois at Urbana-Champaign
COURSE
Rated 4.5 out of five stars. 2036 reviews
Customer Segmentation and Prospecting

Customer Segmentation and Prospecting

Northwestern University
COURSE
Rated 4.8 out of five stars. 593 reviews

    Frequently Asked Questions about Marketing

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.